The study showed that 75% of employers check candidates’ social media profiles before making a decision. Moreover, 24% always do this, and 51% only for some positions. Only 25% of respondents do not take into account candidates’ activity on social networks.
Employers primarily evaluate the photo and video content that applicants post (59%). Also important are the communication style and tone of publications (58%), information about personal interests and hobbies (48%). 43% of respondents pay attention to comments and opinions of candidates in open sources, and 33% study subscriptions to pages and communities. The number of subscribers and activity level are significant only for 8% of respondents.
79% of employers specified that content that does not correspond to corporate values can lead to refusal to hire. Of these, 14% always refuse such candidates, and 65% make their decision depending on the nature of the content.
A closed profile or its absence does not have a significant impact on the hiring decision – this is a negative factor for 4% of employers.
Another 67% of respondents do not consider it necessary for a candidate to have a “professional” profile with business photos and expert content. However, 31% noted that such a profile could be an advantage for some positions. For 63% of employers, a “professional” profile is a significant advantage when making hiring decisions.
Director of the Russian School of Management Anastasia Borovskaya explained to Izvestia that social networks have become an important tool for assessing candidates. Employers review profiles to ensure that a candidate fits the company’s culture and values. This allows you to select employees who will harmoniously fit into business processes and share the interests of the company, she emphasized.
Cover photo: Unsplash
Source: rb.ru
