Amazon launches “AI Shopping Guides”, shopping driven by AI

Amazon introduces AI Shopping Guides, personalized shopping guides that save customers time by offering relevant product recommendations and comprehensive research in an integrated way.

Amazon has announced the launch of its new «AI Shopping Guides»buying guides powered by Generative AI that combine key product information with recommendations selected from their extensive catalog.

This tool is designed to facilitate the purchasing experience of users, offering both technical details and guides on the most appropriate products for each need.

In this first stage, this tool is available to customers in the United States and is integrated into the Amazon shopping app for iOS and Android devices, as well as its mobile website.

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Evolution of Amazon E-Commerce

The evolution of e-commerce on Amazon has been marked by the constant incorporation of innovative technologies, with the use of artificial intelligence being one of the main differentiators on its platform.

Generative AI, a branch of artificial intelligence that allows you to create personalized content and recommendations from big data, has transformed the way users interact with digital platforms. In this case, Amazon has leveraged its vast inventory and the power of its AI models to offer a more simplified and personalized shopping experience.

This is not the first time Amazon has used artificial intelligence to improve the user experience. From the implementation of voice assistants like Alexa, to product recommendations based on purchasing patterns, the company has been a pioneer in incorporating advanced technologies to optimize each step of the purchasing process.

Now, with the AI Shopping Guidesthe shopping experience is taken to a higher level, providing the user with a much more precise and useful search and selection tool.

Amazon Shopping Guides Powered by AI

The new function of Amazon is powered by its advanced technology Generative AIdesigned to function as a trusted product advisor, consolidating all the relevant information customers need to make informed decisions before making a purchase.

At the moment, AI Shopping Guides It is available for more than 100 types of products, from televisions and carpets, to pet food, running shoes and beauty products such as facial moisturizers. According to Amazon, this number will continue to increase, covering an increasing range of products in the next phases of implementation.

How These Guides Work

These guides act as a comprehensive assistant that takes the guesswork out of purchasing a new product by providing explanations of essential features, terminology to know, and the most recognized brands in each category.

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For example, if a customer is looking for a new facial moisturizer, they can specify their skin type—whether oily, dry, or combination—and receive recommendations on which type of moisturizer is best suited. All this supported by RufusAmazon’s shopping assistant also powered by Generative AIwhich can answer additional questions during the purchasing process.

This system allows buying guides to scale massively, thanks to the large scale language models (LLM), which process and extract the most relevant information about each type of product based on data from the Amazon catalog.

Thus, these guides are constantly updated to reflect the latest technological advances, new product features, trends and user opinions. AI Shopping Guides has been built using Amazon Bedrocka platform that provides access to the latest AI models and tools, enabling efficient and scalable integration of these generative applications.

With the arrival of AI Shopping GuidesAmazon continues to establish itself as a leader in innovation within the e-commerce sector. This new AI-powered feature not only promises to improve the shopping experience for millions of users, but also sets a precedent in the use of generative artificial intelligence to offer personalized and always updated product guides.

The possibility of receiving recommendations based on specific needs, combined with the ability to obtain immediate responses thanks to Rufusensures that customers can make informed decisions, saving time and effort in their daily purchases.

You can find more information at AI Shopping Guides | Amazon.