In order to meet the growing demands of consumers in an increasingly complex environment, the American food retailer Hy-Vee is relying on various digital solutions from VusionGroup. The aim is to improve the shopping experience of its customers without compromising on actions in favor of more sustainable commerce.
The Hy-Vee store digitalization project was ambitious! In order to digitalize more than 230 of its stores, the American brand Hy-Vee turned to the VusionGroup platform, which allows it to automatically update prices and product information. Hy-Vee now brings these operations to life in real time with VusionGroup technology, eliminating the tedious process of printing and displaying paper labels. Electronic labels also allow Hy-Vee employees to focus on other, higher-value tasks. such as replenishment, merchandising and, most importantly, customer service.
As a reminder, Hy-Vee is owned by its employees. It operates more than 570 stores in nine Midwestern states and has annual sales of more than $13 billion.
Concrete measures in favor of CSR
Beyond the pricing automation benefits of VusionGroup’s platform, Hy-Vee will also be able to leverage other solutions designed by VusionGroup for a more sustainable and efficient commerce model:
– Promotions offered throughout the day help reduce food waste. Thanks to electronic labels deployed in stores and the VusionCloud platform, prices of short-dated products are automatically lowered.
– Flashing LEDs located on each label guide employees during in-store preparation of online orders, allowing them to gain in productivity.
Hy-Vee Automatically Connects VusionGroup IoT to Existing Wi-Fi Access Pointsthus avoiding the installation of additional hardware in the store, and significantly reducing the carbon footprint and operational costs associated with the deployment of the solution.
Read also: Netto switches to electronic labels
“Partnering with VusionGroup helps us streamline many operations in our stores, and makes the labeling process much better for our customers and associates.” said Brian Young, senior vice president and chief information officer (CIO) of Hy-Vee.The ease of use of the technology, combined with the sustainability benefits, make VusionGroup’s tools a winning solution for us.“.
As for Philippe Bottine, CEO North America and Deputy General Manager of VusionGroup, he concludes by stating, “By digitizing its stores, Hy-Vee is creating a richer experience for employees and customers through human-centered innovation. Automation gives the retailer more time to connect with today’s consumer, where and when they need it. As physical retail rapidly evolves, VusionGroup’s mission is to help retailers like Hy-Vee grow and digitally transform“,
Source: www.ecommercemag.fr
