Fast equipment purchase service Dam For sale recorded a noticeable increase in Russians’ interest in the iPhone 16 from the beginning of November 2024. The popularity of the new generation began to increase in mid-October, and now demand for the iPhone 16 is showing a steady upward trend.
According to the service, over the past 3 weeks, the share of users who want to exchange iPhone 15 for iPhone 16 through trade-in has increased by 27%. At the same time, the number of applications for selling used iPhone 15 for cash increased by 19%.
Initially, interest in the iPhone 16 began to grow due to lower prices for devices in both official and gray retail. For example, the cost of the basic iPhone 16 model with a memory capacity of 128 GB in “gray” channels fell from 95 thousand rubles to 71 thousand rubles. Now the price difference between the iPhone 15 and iPhone 16 is only 7-10 thousand rubles, which makes buying a new product a more profitable decision.
There are other reasons:
1. Changes in the ruble to dollar exchange rate may affect the cost of the iPhone. For example, if the dollar rises in price to 100 rubles (and he already), iPhone 16 prices could rise by 10%
2. The introduction of mandatory labeling may complicate the supply of “gray” iPhones and increase their cost by at least 5%
3. The Apple Intelligence feature is generating interest among users. The popularity of new models is especially growing among the audience of 21–35 years old
4. Traditionally, by the New Year, prices for Apple equipment in Russia increase by up to 20% due to increased demand and reduced supply.
It is for these reasons that Russians are now rushing to buy new iPhone 16. This, in turn, increases activity in the trade-in market. (Gazeta.Ru)
Source: www.iphones.ru
