Antonio Banderas and his daughter Stella star in the Mercedes-Benz E-Class campaign, showing how technology personalizes and connects lives.
The renowned actor, director and producer Antonio Banderas joins his daughter Stella in a new global campaign which highlights the personalization and technological innovation of the Mercedes-Benz E-Class.
This luxury sedan is much more than just a vehicle; It is positioned as a digital companion that transforms everyday trips into unique experiences.
A family story with technology as the protagonist
At the heart of the campaign is a short film titled “In Her Shoes”where Antonio borrows Stella’s Mercedes-Benz E-Class. With the help of the function Mercedes me PINthe car adapts its settings and habits to your daughter’s, allowing her to experience her daily routine.
During this day of connection, Antonio not only enjoys the vehicle’s advanced features, but also discovers aspects of Stella’s life that he didn’t know about.
“Driving Stella’s E-Class was like stepping into her world for a day. The customization and interaction capacity of this vehicle is truly impressive.”, commented Antonio Banderas.
Technology that connects people
Bettina Fetzer, Vice President of Communications and Marketing at Mercedes-Benz AG, highlighted the choice of the Banderas as faces of the campaign: “Antonio and Stella are the perfect family team to show how the E-Class connects people through technologies. intuitive. “This model transforms daily trips into special experiences thanks to its advanced customization.”
The E-Class, which arrived on the European market a year ago, continues to be a benchmark in its segment thanks to its constant digital updates. These innovations not only offer comfort, but also create an emotional connection between the vehicle and its driver.
Music as part of the story
To accompany the short film, the campaign includes a reinterpretation of the classic “Daddy Cool”a choice that reinforces the bond between father and daughter shown in the story.
Global launch and activations
September 16, 2024 marked the start of this campaign in Germany with the launch of a television commercial. Since then, the campaign has been deployed on social networks and Mercedes-Benz digital channels around the world. Additionally, shorter versions of the short film and print ads have been created to complement the reach.
In parallel, the campaign activation also includes an immersive experience at the Studio Odeonsplatz by Mercedes-Benz in Munich, where visitors can get up close and personal with the innovations of the E-Class.
The Mercedes-Benz E-Class: a step forward in personalized driving
The narrative of “In Her Shoes” not only celebrates the bond between father and daughter, but also positions the E-Class as a leader in technology and personalization. This model reaffirms how digital advances can enrich the daily experience, transforming a simple trip into a meaningful moment.
With this campaign, Mercedes-Benz not only highlights its commitment to innovation, but also to the human connections that make technology come to life.
Here is the video:
Source: geeksroom.com
