Appier EExpert Drives Brand Campaign Performance as an Apple Search Ads Partner

Appier, a global software-as-a-service (SaaS) company that supports artificial intelligence (AI)-based business decision-making, announced that it has been selected as an Apple Search Ads partner. Brands participating in Apple Search Ads automatically generate high-potential keywords and optimize return on investment (ROI) by utilizing Appier’s campaign automation solution ‘AIXPERT’, which is equipped with advanced AI and generative AI functions. Now you can use effective marketing strategies.

Maximize campaign ROAS with iExpert Automation Cloud

Appier’s iExpert solution utilizes generative AI to discover high-potential keywords and effectively optimize the ROI and cost per acquisition (CPA) of app campaigns along with efficient campaign management. Maximize your brand’s potential promotional opportunities with 24/7 campaign automation, and gain a comprehensive view of campaign performance by improving ROI across multiple Mobile Measurement Partner (MMP) events.

Appier also provides efficient and scalable advertising campaigns. In particular, it helps brands receive attention in four premium ad placements in the App Store and maximizes user acquisition by dynamically adjusting bidding strategies according to competitive conditions.

“We are thrilled to become an Apple Search Ads partner,” said Chi Han Yu, Appier co-founder and CEO. “Appier will help brands improve campaign performance and achieve sustainable growth with Apple Search Ads.”

Provides a comprehensive app campaign management platform

IExpert is an all-in-one campaign management platform that provides tools for ad operation, performance measurement, and campaign expansion. The platform includes a variety of features such as 24/7 campaign autopilot, AI keyword generation, campaign and keyword insight reports, and MMP-based optimization. These tools are tailored to deliver positive customer experiences, helping app marketers achieve their advertising goals and achieve better results.

Appier aims to make managing day-to-day campaigns as efficient and simple as possible through unrivaled dashboards and intelligence tools. To this end, we continue to update the platform with new features based on continuous innovation and customer success stories to provide a seamless campaign management experience.
editor@itworld.co.kr