In the second quarter of this year, Chinese smartphone sales increased between 8.9-10% (to a total of approx. 70 million units), and the market order was thoroughly disrupted, at least in terms of the fact that Apple, which sold the largest volume at the end of last year this time he couldn’t even fight his way into the top five brands.
Market researchers Canaly and IDC published a preliminary quick analysis of local market movements essentially at the same time, both showing Vivo as the market leader in the second quarter, and drawing attention to the gradual recovery of the once stable market leader Huawei.
The fight in the Chinese market is still extremely fierce, based on the sales of the 2-4 market players, the share of companies and brands is within 1.3% percentage points, taking into account the current trends and growth rate, at the same time, the new high-end series, which first appeared last August Huawei has a good chance of becoming the market leader in the country again soon.
Meanwhile, Apple – for which China is the second largest market – is trying to stimulate sales in the country with significant discounts, with moderate success so far. It is also questionable whether the newly arriving iPhone series can turn the company’s fortunes around, because in China the iPhone 16 series and subsequent models must be successful without the Apple Intelligence functions announced at WWDC.
In addition to the above, the IDC analysts also point out that in China, too, the trend of customers using the purchased smartphones for a longer period of time has clearly emerged, and in parallel with this, the number of premium-category smartphones has increased (from 23% to 26% in one year) sales ratio within the entire market.
Source: www.hwsw.hu
