Apple Intelligence offers significantly fewer features than the competition | photo: Apple
Apple’s AI was only introduced a few months ago, and most devices don’t even have it yet, as it isn’t supposed to come until the upcoming iOS 18.1 update. But that’s not the biggest problem. Although Apple has pumped a huge amount of money into the development of generative artificial intelligence, it has not been able to catch up with the competition, which currently has a huge lead.
Apple was late to the AI wave
The most fundamental mistake Apple made was not seeing any potential in AI at first. When he realized that generative artificial intelligence could be revolutionary, most companies already had a huge head start and their own language models. The American giant quickly developed its own AI, but it is still at the beginning and does not have such advanced functions as, for example, that of Google.
Mark Gurman in his weekly Power On informed about how some Apple employees think Apple Intelligence is two years behind competing companies like Google or OpenAI. The most fundamental problem from the customer’s point of view is that Apple AI does not bring anything new, so the so-called “wow” effect is missing. The new Siri is also 25% slower than ChatGPT and can answer 30% fewer questions.
Apple Intelligence will be released in some countries as part of the iOS 18.1 update | photo: own
Tim Cook defends the late arrival of AI
The company’s CEO, Tim Cook, recently conversation pro Wall Street Journal commented on the late arrival of artificial intelligence with these words: “Not the first, but the best”which is somewhat questionable because the competition is quite a bit further in many ways, especially OpenAI with the ChatGPT 4 language model. Moreover, Apple will not release all AI features at once, but gradually over the coming months.
We Europeans won’t be convinced whether Apple Intelligence is the best anytime soon, as it won’t be available here due to EU privacy regulations. However, Apple will certainly brag at some of its keynotes about how many users use AI on a regular basis. But it is already clear that Apple still has a lot of catching up to do when it comes to AI. Tim Cook hopes that Apple Intelligence will change the lives of all users for the better and that it will make using the device much more intuitive.
The unavailability of AI in the EU hurts Apple
The European market is very important for Apple, and the fact that the release of AI is not in sight there is a difficult situation for it, because it significantly affects iPhone sales. So many people have one less reason to buy the latest iPhone 16.
The worst part is that Apple has not announced any approximate release date for AI for the European market, so in Europe we can safely wait until the release of iOS 19 in the fall of next year. At best, we can expect Apple Intelligence next spring, but that’s still uncertain, as Apple and the EU have been fighting a bit lately over various regulations.
Source: mobilizujeme.cz
