Apple has made an important change in Apple News, its expansion to other countries like Spain would be more logical

Those from Cupertino have already begun to move their pieces in a new business scheme that would involve direct advertising on their Apple News+ platform, a movement that could trigger their arrival in more countries like Spain

Those from Cupertino are making moves in order to obtain greater profits in their services branch. Apple News is one that may not have garnered worldwide attention given its limited availability. According to a report from half Axios, Apple will begin implementing an advertising model for its news platform. This same model could push future expansion to other countries like Spain and Europe.

Apple News will begin to be a source of advertising, a win-win that could benefit other regions of the world in the long term

Axios sources noted that Apple has already started selling advertising space with which a very large benefit is expected between them and the publishing partners. In particular, these are advertising spaces in the main Apple News feedin addition to being present in each individual item. The bet would be confirmed starting next year and to start very strong, premium sponsorships would be placed in relevant events such as the Met Gala and the United States Open Tennis, among many others.

The most interesting thing is that they will not only be traditional advertisements, Apple intends to offer video ads with different formatsthere are more than 17 and other locations that advertisers may have in the form of banners. What could be more attractive to the editors is that they orThey will get a large part of the benefits, around 70% of the ads that Apple manages to sell.

If this business model is profitable In the short term, this could undoubtedly border the expansion of Apple News to other countries such as Spain, Europe and why not, cover more regions of Latin America such as Mexico. Currently, Apple News only has an official presence in Australia, Canada, the United States and the United Kingdom. Although before thinking about expanding your business, Apple must negotiate licensing agreements that allow it to add local publishers to its list and that is similarly profitable by allowing Apple News to disseminate the different publications.

An attractive free tool for editors but not for Apple

Axios concludes its article with a very important point of view. Publishers who could be part of the future of Apple News may find it more attractive to be on a free version that generates more marketing for them than as a generator of advertising revenue, like what Apple now wants to do.

Those from Cupertino have a modest advertising model that is not invasive nor does it intend to be. in several of its existing services. Proof of this is Apple Arcade, which from the beginning promised that each of the video games would be free of ads. On the contrary, in the The App Store has already made itself known the advertising model that we could see in Apple News although it is only a small part

Advertising analysts estimate that Apple earns no more than 10% of everything its services business represents from this item. It is possible to access Apple News+ for “free” but it is only possible to explore (not read) the best stories classified by those from Cupertino. Will Apple dare to establish a balance between free and premium?

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