Apple introduced Apple Intelligence last year as a set of fully fleshed out AI tools on devices. However, second the well-known analyst Ming-Chi Kuo, this innovation does not seem to have led to an increase in iPhone sales.
In a recent blog post, Kuo highlighted how Apple’s efforts to promote Apple Intelligence features have not resulted in increased sales. Supply chain data confirms that many iPhone users don’t feel that new AI-powered features justify purchasing a new device.
A survey conducted by SellCell last month further confirmed this trend, showing that most users perceive it little or no value in Apple Intelligence features.
According to Kuo, Apple failed to keep alive the initial enthusiasm generated by the presentation of Apple Intelligence at WWDC 2024. Meanwhile, competitors such as OpenAI with ChatGPT have continued to advance rapidly with their cloud-based solutions.
The analyst points out that Apple’s all-local computing approach presents some structural challenges. “There is no evidence that Apple Intelligence is influencing hardware replacement cycles,” Kuo said.
Unlike cloud-based solutions, which offer greater flexibility and accessibility, Apple’s on-device approach appears to limit the appeal of its AI innovations.
It must be said that Apple has launched the features of Apple Intelligence gradually:
- iOS 18.1 introduced writing tools and automatic summary function.
- iOS 18.2 he added Genmoji, Image Playgrounds and integration with ChatGPT.
- Expected features like the new advanced version of Siri with on-screen awareness they will only arrive in April.
A further obstacle is represented by limited linguistic availability: Apple Intelligence is currently available exclusively in English, with support for additional languages expected in April and beyond.
Apple has tried to use Apple Intelligence to promote its latest generation devices, such as the iPhone 16 and Macs with chips M4. Many of the advertisements focus on features such as Genmoji and the automatic summary of texts, trying to attract new buyers. However, the analyst believes that this strategy is not enough to push consumers to replace their current devices.
Although Apple is continuing to invest in artificial intelligence features, the current scenario shows that there is still a long way to go to convince users of the added value of these technologies. With competitors like OpenAI and Google advancing rapidly, Apple will have to work to deliver Apple Intelligence not only more accessible but also more relevant to its users.
Sales data
Source: www.iphoneitalia.com
