Google Maps has long been recognized as the undisputed leader in navigation serviceswith a dominant position in the market thanks to its large share of users in both search and mobile.
The advanced features offered, such as Immersive View, Live View and cycling routes, contribute to maintaining its supremacy. However, the company may soon face a new challenge: the launch of the beta version of Apple Maps sul web.
Apple recently announced, throughor a short post on his websitethe launch of the beta version of Apple Maps accessible from beta.maps.apple.com.
This new version promises to provide a user experience similar to that of already known mapping appsallowing you to get walking and driving directions, view reviews and photos of nearby places, order food directly from restaurant listings, and access curated guides that promote exploration of culinary and travel options around the world.
Currently, the Apple Maps beta is available in English only and can be used on Safari and Chrome on Mac and iPad, as well as Chrome and Edge on Windows computers.
Apple has expressed its intention to expand support for other operating systems and browsers in the futureas well as introducing new features like Look Around in the coming months. In the meantime, developers using MapKitJS can already start integrating their services with Apple Maps on the web.
Despite Google has a solid user base for its Maps serviceApple’s emergence as a competitor in the navigation industry could pose a significant challenge.
Apple users, who have been forced to use Google Maps on the web until now, may prefer to switch to Apple’s native service. Also, although Apple Maps’ debut more than a decade ago was problematicthe service has made significant progress over the years.
Con continuous improvements and new features coming soonApple Maps could become a real threat to Google Maps.
In short, while Google Maps remains the undisputed leader in navigation services, the launch of the Apple Maps beta on the web marks the beginning of a potential rivalry between two tech giants.
If Apple continues to improve its service at a steady paceGoogle may have to innovate further to maintain its dominant position.
Source: www.tomshw.it
