OR Apple looks like he’ll get over it Samsung and will become the world’s leading smartphone maker next year.
Its sales are expected to receive a significant boost from the launch of the more affordable iPhone SE 4 due in 2025 which is expected to retail at $499, as well as shipments of older iPhone models to emerging markets such as India,
According to the latest available data on global phone market share for the second quarter of the year from Counterpoint, Samsung has a 3% lead over Apple. Apple, however, usually takes the lead in the third and fourth quarters with the release of the new iPhone series.
Techinsights’ forecast of global smartphone shipments for 2025 shows that Apple may maintain its momentum through the first two quarters of the year. This will effectively make it the world’s largest phone maker for the first time in 2025, knocking Samsung off its long-held throne.
One of the key factors in Apple’s projected success is its aggressive price cuts, particularly in China, one of the most critical markets for smartphone makers. Apple has successfully stabilized its performance in the region by offering older iPhone models at more competitive prices and meeting growing demand for affordable premium devices.
As Apple continues to balance the launch of new flagships with the sale of older versions at a discount, it has managed to maintain and expand its user base. This strategy not only boosts unit sales, but also the brand’s position in emerging markets, where price sensitivity is a key driver of consumer choice.
The more affordable iPhone SE, which will be released with an OLED display for the first time, as well as the continued sales of older models at reduced prices, will play a very important role in this predicted sales boom
In addition, the global phone market will continue to grow until 2025, so Apple may not only have a bigger piece of the pie, but also break some sales records once the iPhone SE 4 and iPhone 17 series are released.
While the iPhone SE 4 and older models have the obvious price advantage, Apple has also moved its Pro iPhone lineup much further than the regular models.
Coupled with rumors that the iPhone 17 Slim model will be its most expensive model next year, 2025 could set a record for Apple in terms of revenue as it continues to separate its models in terms of specifications and design, prompting users to buy the more expensive models, and this strategy is working.
Source: techblog.gr
