Apple would be preparing an expansion of Apple News to new countries
I have been waiting for this news for years and we may be on the verge of it becoming a reality. According to a report published by the Financial Times, Apple News could reach new countries soon. Apple’s news platform is currently only available in the United States, Canada, the United Kingdom, and Australia, but this could change as Apple sees more potential in this service.
Apple News is Apple’s news service. A service that we have available in two ways: under a subscription or for free. It is an app available on the iPhone from which we can find out about different news that happens in the world through the best media, and we can access exclusive content if we subscribe.
Since its launch in 2015, the Apple’s news platform has always been focused on English content. That is why it first arrived in the United States and little by little it spread to other English-speaking countries. Now, almost 10 years after its launch, Apple will be considering launching Apple News in new countries.
It took a while, but it seems that Apple News will finally reach more countries and languages
He The main problem why Apple News has not reached other countries, such as Spain, is the language. Apple has focused on English, so its platform didn’t make much sense in other countries, even though you can have Apple News in any country. And investing money to expand coverage to more languages did not seem profitable.
Apple News could reach more countries soon
However, it seems that Apple has found a way to better monetize Apple News and The Spanish-speaking market is one of the most profitable in the world by reaching millions of users around the world.
Apple News and Apple News+, the free and subscription versions of the app, combine curated and personalized content. They offer stories from magazines and newspapers, as well as games, podcasts and newsletters. While the free service is financed exclusively by advertisingthe subscription version costs $12.99 per month in the United States, although it is also included in higher Apple One plans.
Apple’s idea currently is to improve its advertising effectiveness, in addition to making Apple to become an important source of income for publishers. Apple News currently reaches about 125 million people each month and fuels the company’s growing services business, which also includes services such as Apple TV+ and Apple Pay. Income from services has not stopped growing and currently generates around $96 billion a year.
And one of the The fastest way for services to continue improving their revenue is to reach more countries. Furthermore, Apple can easily position itself as the alternative to the rest of the world. While large platforms like Meta or Google have made some changes that have seriously affected the income of many media outlets, especially small ones, and in the midst of the “AI revolution” that could affect even more, Apple News could be an alternative that It would help many media and editors.
The report states that Apple currently has around 100 publishers in New York, London, Sydney and California.. Who select the featured stories and edit the different sections. It’s a human work behind Apple News. This is something that we do not see in other alternatives, where an algorithm is in charge of making these types of selections. It is to be hoped that, at least in the most important countries, Apple will expand this team so that Apple News continues to function effectively.
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Source: ipadizate.com
