As part of a short promotional period, Apple in China is discounting several hundred yuan from the end-user prices of almost all members of the available iPhone range. In the country, local competitors, especially Huawei Technologies, are squeezing the Cupertino company more and more intensively, and China is still a key market for Apple, as Tim Cook regularly tries to draw attention to during his visits.
The Chinese New Year promotion lasts only three days, from January 4 to 7, during which time the price of the iPhone 16 Pro and Pro Max models will be uniformly 500 yuan (roughly 28,000 HUF), and the regular 16 and 16 Plus models will be 400 yuan (approx. HUF 22,000) is released centrally by Apple. A smaller discount applies to members of the older iPhone 15 and 14 series.
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Apple’s challenges and responses to promotions in the Chinese market are well reflected by the fact that in the last quarter of 2023 the company sold more smartphones in the country than all its competitors, but in the second quarter of last year it was already out of the top 5 sales rankings.
Despite the promotions in the famously local-patriotic Chinese market, Apple was only able to maintain its market position in the second half of last year, while Huawei, which rose from its ashes, was able to increase its sales more than anyone else on an annual basis (by 42% in the third quarter).
Promotions are also not far from Huawei, which cut prices in China on the last weekend of the year, so there were high-end products – including smartphones – whose price was reduced by 3,000 yuan (approx. HUF 164,000).
Source: www.hwsw.hu
