Despite some successes, Apple TV+ still struggles to establish itself as a leader in the streaming world. Now, according to a report by BloombergApple will adopt a different strategy: license some of his films to other platforms to reduce losses and increase the visibility of its content.
According to what has been reported in these hours, Apple recently hired an executive dedicated to managing the licensing of its film productions to third parties. This means that some Apple original films may soon be available on television networks or digital stores where they can be purchased or rented. However, for now, this strategy does not include TV series, which will remain exclusive to Apple TV+.
The CEO would be behind this decision Tim Cook and services manager Eddy Cue, who would push to reduce costs and improve the performance of the platform. In particular, Apple TV+’s movie division appears to be under intense pressure following the recent cancellation of theatrical release for Wolfs, a film that was supposed to have a major theatrical release.
Now Apple intends focus on more streaming-oriented productions and less expensiveleaving aside high-budget projects designed for cinema.
Licensing its films to worldwide television networks and digital stores might seem like a simple move, but it represents a significant change for Apple. Since its launch, Apple TV+ has always had a global focus, and this strategy could strengthen its brand especially in international markets, where the service seems to struggle more than in the United States.
Additionally, Apple has started producing more content in different languages, a sign of a clear desire to expand beyond the English-speaking market. However, the fact that Apple TV+ has not yet found the right momentum could be the main reason for this choice.
Rumor
Source: www.iphoneitalia.com
