Established in the Lille metropolitan area for 2 years, the data marketing and media activation firm Arcane is continuing its development in 2024 with the arrival of a new deputy general manager
Julien Cafede becomes DGA Arcane to develop the Lille hub
After more than 15 years of experience in digital marketing and e-commerce with the largest retailers in Lille, including Auchan, Nocibé, and Boulanger, Julien Cafede decided to go through the looking glass by joining Arcane’s Lille office. Convinced that the data to media approach is the most relevant to support the growth of retailers, he wants to use his experience to strengthen Arcane’s presence in the Lille metropolitan area.
“Very attached to the Lille region, I am happy to support Arcane’s ambitions by using my experience in the region! I am convinced that the alliance of Arcane’s media, data and tech expertise is on the way to making it a key player in Lille and that proximity is key to consolidating relationships with its customers already present on site, such as KIABI or Leroy Merlin.”
About Arcane Founded in 2016, Arcane is a data marketing consultancy firm that supports its clients in setting up complex media campaigns (SEA, SMA) using proprietary data (CRM, margin, stocks, etc.) and its proprietary SmartFeeds technology.
Contact presse Caroline Poyet, Responsable communication I caroline@wearcane.com – 06.23.66.11.71
Source: www.ecommercemag.fr
