Özlem SARSIN-İZMİR
Arno Furniture Deputy General Manager Arda Şemsioğlu stated that they will increase the export amount, which is 20 percent of total sales, and that they are taking safe and confident steps.
Stating that they produce modular bedrooms, dining rooms, young rooms, beds, bases and headboards in an open area of 55 thousand square meters and a closed area of 32 thousand square meters, Şemsioğlu said, “Annually, 4 thousand sets of bedrooms, 4 thousand sets of dining rooms, 7 thousand sets of young rooms, We have a production capacity of 30 thousand bed bases and beds and 20 thousand headboards. We use 70 percent of our capacity by working in a single shift. We have sales both domestically and abroad. We deliver door to door to approximately 500 locations throughout the country. We work with a dealership system. We are present in almost all of Turkey. In our export markets, we reach the end consumer through large chain stores and dealerships. Our main markets are North Africa, the Arabian Peninsula and Europe. We export mostly beds, bases and headboards to Europe. North Africa and the Arabian Peninsula prefer modular furniture. “Since furniture is a bulky product, we are selective when determining dealers,” he said.
“We will increase our awareness”
Pointing out that competition is intense in the furniture industry, Şemsioğlu said, “Furniture is an intensely competitive sector. The most important aspect of competing is seeing and catching the trend. If you catch the trend, you are competitive, otherwise you are eliminated. There is also a lot of competition on price. If you can make a strong brand positioning and catch the trend and price, you will be successful in sales. I think this is the key to competition. We also have some goals to be strong in the competition. We want to increase our awareness with our Arno sign in our domestic dealerships, in the square meters reserved for us. Although we currently reach the end consumer through our dealers, we will now position the Arno brand more intensively in the eyes of the end consumer. We will differentiate Arno’s line among our dealers and increase our awareness in the eyes of the end consumer. Another strength of ours is our after-sales support. Our dealers can reach the end consumer more safely with the awareness that we stand behind our brand in every aspect. In addition to price and diversity in competition, the trust you give to the customer in after-sales service is also very important. On the other hand, such intense domestic competition in furniture puts a strain on companies, which directs manufacturers to export. We can say that the furniture industry is a net exporter industry, and competition brings success. The Ministry of Commerce also supports our industry in distant markets. E-export is also developing in the sector.” he said.
Source: www.dunya.com
