Help with product comparisons and specific questions as well as personalized recommendations is offered by Amazon’s new AI chatbot Rufus, which is now also available to the first users in Germany.
Rufus is an AI-based shopping assistant from the e-commerce group Amazon that can answer customer inquiries regarding shopping, products and comparisons, make personalized recommendations and facilitate product discovery. The answers are generated based on information from the Internet and from Amazon itself; However, according to the company, the technology is still in its infancy.
Rufus has been available in the Amazon shopping app for all US customers since July 2024 and for users in the United Kingdom since September, and is now being launched for other countries. Customers in Germany, Spain, Italy and France, among others, can now access the beta version of the tool. The company announced this in a blog post an.
Rufus, an AI-powered shopping assistant, is available today in beta in DE, ES, IT, and FR!
Rufus can answer customer questions on shopping needs, products and comparisons, make recommendations based on this, and facilitate product discovery https://t.co/NYYQFdwCuv
— Amazon News EU (@AmazonNewsEU) October 29, 2024
The number of users who can access the tool in Germany is currently limited. However, a comprehensive roll-out in Germany and Austria will follow in the coming weeks, according to Amazon.
Amazon explains what customers can specifically use Rufus for on the shopping platform:
- Obtain information on important aspects of product categories (for example, “types of coffee machines”).
- Discover products based on activities, events, or specific needs (for example, “What do I need to climb?”).
- Get help comparing options (for example, “What’s the difference between lip gloss and lip oil?”).
- Ask for specific recommendations (for example, “What are good gifts for teachers?”).
- Ask questions about products on the product page (for example, “Can this jacket be machine washed?”). For this purpose, Amazon uses information on the product page, customer reviews and questions from the community.
To try out Rufus, if the tool is already available to you, you can tap the icon in the bottom right corner of the app and start a chat directly. Amazon emphasizes that Rufus can be closed again at any time and that customers can alternatively continue to use the regular search results.
Amazon is also currently using generative AI elsewhere: The new Amazon AI Shopping Guides make product selection easier and personalize the shopping experience. You can find out more about this in the article linked below.
Amazon relies on generative AI:
Product selection with AI shopping guides
Source: onlinemarketing.de
