Aston Martin states that it will not reach the planned sales volume this year.
In a recent interview with Reuters, newly appointed CEO Adrian Hallmark said the company will produce and deliver about 1,000 fewer cars this year than originally estimated and will not be able to meet its gross margin target of about 40%.
Aston Martin aimed to deliver 7,000 cars in 2024 (6,620 in 2023) but that won’t happen.
“Near-perfect execution was required to meet the company’s ambitious 2024 plan,” Hallmark said in an interview. “However, it has become clear that we need to take decisive action to adjust production volumes for 2024.”
Hallmark cited supply chain problems, particularly “floods” and “fires” that affected several Aston Martin suppliers across Europe. Flooding in Switzerland earlier this year halted production at a major aluminum supplier, also affecting brands such as BMW, Jaguar Land Rover and Porsche.
Next year could be more profitable for the brand as it introduces products like the new Vanquish and Valhalla, as well as the updated DBX SUV. Aston Martin also ditched its ambitious EV plans and vowed to continue selling internal combustion cars well into the 2030s.
Prepared by: Ivan Mitić – Autoblog.rs
Source: autoblog.rs
