Over the years, CES in Las Vegas has become a little more than a show dedicated solely to tech as we know it. Car manufacturers are taking the opportunity to present their latest developments in new technologies and, in 2025, the focus is on artificial intelligence.
Two years after the ChatGPT revolution, the Consumer Electronics Show (CES) in Las Vegas, the world’s largest consumer electronics show, opens today under the sign of artificial intelligence.
Connected cooking, which interests us a little less at Auto Plus, to flying vehiclesAI promises to interfere in all aspects of daily life.
An announced omnipresence of AI
Whether AI is truly integrated or simply mentioned for marketing, it will be omnipresent: interactive watches and mirrors, connected pots for plants, or even smart collars detecting infections in cows. The world gaming capital will thus become, for a few days, the theater of this technological revolution.
The central role of AI in this edition is underlined by the presence of Jensen Huang, CEO of Nvidia. His company, a leader in semiconductors, provides the essential chips for the development of generative AI. Featured guest Huang could reveal details about the next generation of microprocessors, Blackwell, and provide insight into the state of the market. But what does this have to do with cars?
Cars: stars of the show
The automobile has become one of the pillars of CES. Big names like Toyota, BMW, Mercedes, Hyundai, and BYD will be present, as will autonomous technology specialists such as Waymo and Mobileyetwo entities that already use AI on a daily basis, and which could take another step forward with the technologies presented at this CES.
One of the major attractions will be the Land Aircraft Carrier from the Chinese company XPeng: an electric vehicle capable of transporting an autonomous flying drone. Scheduled for 2026, this futuristic machine should cost around $280,000. Other new features are expected, particularly from German manufacturers, who have made this tech show one of the most important of the year for them, much more than certain shows which are basically dedicated only to technology. automobile.
Geopolitical and economic tensions in the background
A few days before the inauguration of Donald Trump for a new term, geopolitical questions are weighing on the atmosphere at the CES. The threat of new customs duties on imported products worries foreign exhibitors.
Chinese companies, in particular, operate in a complex context. The growing separation of Chinese and Western markets, particularly in mobile phones and electric vehicles, complicates their expansion strategy. The ban on Huawei equipment in the United States illustrates these tensions, just like the customs duties increased by 100% on the importation of Chinese cars into American soil.
Source: www.autoplus.fr
