“It is clear that we are going purely electric,” AMG CEO Michael Schiebe told Autocar. Such news will probably disappoint typical AMG customers, who are used to something louder, but Schiebe thinks otherwise.
“The customers who came to our brand didn’t come because they just wanted a big engine,” Schiebe said. “They came because they liked the technology we installed in the car. So when it comes to electric driving, I’m pretty sure customers will jump on that new technology because it’s going to be the latest and greatest that you can get.”
However, it is hard to believe that the head of AMG really means what he says because even “small children know” that typical Mercedes-AMG customers are not really fans of electric cars, he writes. Jutarnji.hr.
AMG was founded by two ex-Mercedes engineers to build V8 racing engines. Eventually, it moved on to making engines for Mercedes road cars, and in the early 2000s, Mercedes bought AMG and started producing Mercedes-AMG models that were almost exclusively V8 powered.
Mercedes-AMG now produces other engines, but big V8s have always been their backbone, and what can happen if the “brand philosophy” changes is clearly demonstrated by the current C63 AMG, which combines four cylinders with electricity and despite the enormous power and “a lot technology” is not very popular with “typical AMG customers”.
However, electrification is a reality that the industry is currently facing. If the brand wants to compete in the future, AMG needs to start producing high-performance electric vehicles. And his electric supercar will undoubtedly have top-notch performance. Its engines come from Yasa, which also produces engines for the Koenigsegg Regera. The Yasa-AMG engines are said to have 500 hp, and it’s clear that three or four such engines could deliver a total power at the level of the most powerful cars today.
Will each engine have its own little metal plate with the signature of the engineer who hand-crafted it, like AMG’s petrol engines? “This is part of our DNA. In the future, we will have something comparable to the ‘one man, one engine’ principle, and it won’t just be a marketing effort,” Schiebe told Autocar.
So, from AMG in terms of electrification, interesting, powerful and exclusive “beasts” will come to us in the future, however, real AMG fans would probably give up a lot of power and performance for the V8 sound that is the hallmark of this brand.
Source: Jutarnji.hr / Autocar.co.uk
Photo: Arhiva Autoblog.rs / Mercedes-AMG
Source: autoblog.rs
