Not a simple fair. Milan Home proposes itself as a networking and comparison platform home sectorwith particular attention to the supply chain: from companies to shops up to the final consumer.
In a global context characterized by profound changes both in purchasing behavior and in the production and distribution strategy of brands in the home sector, Milano Home aims, in fact, to bring attention back to quality production and on the recovery of a production capacity sensitive to the beautiful, well donewith the aim of leading sector operators and territories towards new opportunities to return to being a point of reference for the final consumer.
At the center of this choice, Milano Home places the specialized shopas a hub for relationships between all operators in the supply chain: industrial and artisan producers, designers, distributors, customers. A sector, that of retail trade, which in Italy is represented by 38,000 points of sale which deal with at least one of the products for home decoration – furnishing accessories, tableware, kitchen accessories, decorations, textiles, fragrances, gifts, floral decorations -, employs a total of 100,000 workers and generates a turnover of over 16.5 billion in turnover . Stores represent a platform for brands widespread megaphone over the territoriescan help consumers to orient themselves towards quality products and choose companies that produce in an ethical, sustainable, innovative and qualitative way and are able to promote proposals capable of enhancing the production, competence and history of companies.
Not just Italy. With over 2.6 billion euros recorded last year, Italian exports of food products Home section is among the top 10 positions in the world ranking and in the 2027 scenario, Italian exports in the sector are expected to grow at moderately more dynamic rates: +1.8% in 2024 and +3.3 percent per year on average for the period 2025-2027 (data source : Expoplanning platform_September 2024).
At Milano Home there will be international buyers from North America, Asia, Gulf countries and Europe interested in quality Italian production. For exhibitors, the meeting at Milano Home with these selected buyers will represent an important opportunity to expand their distribution network around the world and start new international relationships.
Finally, as a strategic lever for anticipating trends, interpreting market changes and strengthening the role of shops in the story of artisanal and productive excellence, the training constitutes an important chapter in the program of the event. Exhibitors and visitors will have the opportunity to participate in addition 80 hours of training in 4 daysdistributed in numerous events designed to stimulate creativity, improve performance, develop innovation and digitalisation, explore new market trends and encourage networking. Between debates, workshops and talks on specific topics, the meetings will offer practical skills and food for thought on developments in the sector.
Organized by Fiera Milano, in collaboration with Ge.fi, the second edition of the event is scheduled from 23 to 26 January 2025.
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