The optimized shopping experience should enable users to quickly and easily find the products that are most relevant to them. As soon as they search for a specific product, they are shown a short AI-generated summary with the most important information they should consider before purchasing. In addition, short explanations can be seen next to the suggested products, which are intended to provide information about why they might suit the user (or the search query).
As can be seen in the screenshot, users can also select various filters (e.g. the size of an item of clothing or the region of a shop) and try on their favorite clothing virtually.
New feed for personalized recommendations
A new feed on the Google Shopping homepage is intended to provide even more personalization. In addition to shopping products, this also displays videos based on the user’s personal preferences. If necessary, the personalized results can also be deactivated.
Price comparison and deals at a glance
Google’s new deals page will be particularly interesting for many people. This shows users the currently best offers based on their interests. The new shopping experience also contains various functions that are intended to enable users to find the best price for a product – including a direct price comparison of different providers and a price tracking function.
What people are saying:
This is how Google is now pushing popular TikToks
Source: onlinemarketing.de
