Looking at this new Audi the question arises spontaneously. Where have Audi’s famous four rings gone? This question immediately emerges when you look at the new concept AUDI Epresented at Shanghai Auto Show. However, it is not an Audi, but one AUDIwritten in capital letters.
A new era for luxury on wheels that the Volkswagen Group intends to develop in collaboration with SAIC, the Chinese automotive giant. To avoid confusion, the AUDI brand in China will adopt a new logo composed only of the letters “AUDI” in capital letters, abandoning the four rings that have characterized the brand’s identity for decades.
This new project, designed specifically for the Chinese marketsees the debut of the AUDI E concept, an electric vehicle with imposing dimensions: with a length of 4,870 mm, a width of 1,990 mm and a height of 1,460 mm, the car is positioned in the Sportback segment. Designed on the Advanced Digitized Platformthis concept car aims to become a benchmark for both comfort and connectivity.
Electrical power
The AUDI E concept is powered by two electric motors, one on each axle, which together provide a combined output of 570 kW and 800 Nm of torque. The Audi quattro all-wheel drive ensures dynamic driving and exceptional stability, enabling acceleration from 0 to 100 km/h in just 3.6 seconds. This electric car offers a driving sensation that reflects the traditional Audi experience, enriched by advanced driver assistance technologies specific for the complex traffic of Chinese cities.
Autonomy and ultra-fast charging
The AUDI E concept is equipped with a 100 kWh battery, which promises up to 700 km of autonomy according to the CLTC cycle. But it’s not just the autonomy that amazes: the architecture of the 800 volt high-voltage battery allows for extraordinary rapid charging. 10 minutes is enough to get further 370 km of autonomymaking electric charging just as practical and fast as refueling a traditional car.
Minimalist and refined exterior design
The exterior design of the AUDI E concept was developed to appeal to the Chinese public, maintaining an elegant and refined style. The car’s silhouette features a flat, elongated roofline, while the smooth wheel arches and wraparound lighting system accentuate its sophisticated aesthetic.
The front and rear feature a innovative and iconic appearancewhere functional areas, such as lights and sensors, are integrated into a single central structure. This stylistic choice combines aesthetic minimalism with functional maximalism.
Luxury interior and intuitive technology
The interiors of the AUDI E concept are designed to offer a comfortable and digital environment, ideal for the metropolitan lifestyle of Chinese cities. The display curvo 4Kwhich extends from one side of the cabin to the other, provides an intuitive interface for the driver, while digital rearview mirrors improve visibility.
The internal spaces they are optimized, with a large central console equipped with a storage compartment for two smartphones, and the doors integrate materials such as wood and microfibre, inspired by modern architecture.
AUDI OS and advanced connectivity
AUDI has developed an exclusive operating system, l’AUDI OSwhich ensures a smooth connection between the vehicle and passengers’ personal devices. With facial recognition and an ecosystem of integrated apps, users can personalize the driving experience. Furthermore, the car offers a virtual assistant, l’AUDI Assistant, an AI avatar that responds to voice and touch commands, providing sophisticated and responsive digital interaction.
The AUDI E concept is designed to stand out as the luxury vehicle par excellence in the Chinese market. Integrating advanced technologies, extended autonomy and refined design, this model embodies AUDI’s vision for the future of electric mobility.
Source: www.autoblog.it
