BAM Open Air Design in Milan: outdoor furniture on display at BAM

Now in its fourth edition, the event BAM Open Air Design created by Coima Image in collaboration with the Riccardo Catella Foundation stages the relationship between design, architecture and nature in the suggestive setting of the BAM – Library of Treescgreen heart of the Portanuova district.

It is no coincidence that the 2024 edition, curated by Coima Image and MoscaPartnersdevelops the theme of Natural Theatre through talks with special guests, theatrical performances, workshops, film screenings, concerts and moments of conviviality.

12 companies are the protagonists of the open air exhibition itinerary: Artemide, Bencore, Bi.Ci., Eco Contract | Living Ceramics, Florim, Gandia Blasco, Gessi, Kartell, Medit, Poliform, Reboot x Garc and Tecnomont.

Dimitar Harizanov’s photo

Alida CatellaCEO of Coima Image and vice-president of Fondazione Riccardo Catella, explains the philosophy of the event: “The BAM Open Air Design project continues to evolve, remaining faithful to the founding principles of its first edition: the sustainabilityaccessible to all, is the key value in the selection of partner companies, all actively engaged in the circular economy supply chain. The park, open and without barriers, offers everyone the opportunity to approach design and art, demonstrating how these cultural expressions can coexist harmoniously with nature. BAM Open Air Design is thus configured not only as an event, but as an integrated cultural experiencewhere creativity dialogues with the environment and promotes ecological and social awareness”.

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Source: living.corriere.it