Bella Hadid stars in the Bvlgari B.Zero1 campaign

Nothing is impossible for her. Courage, independence and freedom are her superhero powers that make her always herself. Bella
Hadid
– a woman whose magnetic attraction and innate strength are from another universe is ambassador new campaigns
B.zero1 Eyewear brand Bvlgariwhich he photographed with her
Ben Hassett.

With her proverbial courage, independence and distinctive and unmistakable style, Bella sends her piercing gaze through the glass
new models of glasses from the Bvlgari B.zero1 collection. As a woman who is not afraid to push boundaries, she embodies the spirit of B.zero1 eyewear – the only rule is that there are no rules forever – and the generous essence of the Bvlgari brand.

collection B.zero1 Eyewear brand Bvlgari

Sharp and avant-garde lines of the iconic Bvlgari jewel appear here in a completely new form. Architectural shapes, distinctive design and creative deconstruction characteristic spirals are the common denominator of the four new eyewear models that appear in the campaign – a kind of map of the most stylish and distinctive iterations of B.zero1. Because B.zero1 is courage, freedom and independence.

B.zero1 B.purevibesB.zero1 B.purevibes

B.zero1 B.purevibes

B.zero1 B.purevibes sunglasses do not respect established conventions and offer an innovation of the classic design of glasses. The revolutionary deconstruction of B.zero1’s iconic elements is typical of these semi-rimmed and cat-eye glasses with a metallic decorative accent – ​​they are an echo of the legendary ring. The motif of the stripes on the lenses evokes the architectural curves of the spiral of the B.zero1 ring, and the sides are born from the intersection of fluid geometries and sharp lines – as befits such unmistakable glasses that radiate pride and independence.

B.zero1 B.stripeB.zero1 B.stripe

B.zero1 B.stripe

The B.zero1 spiral – this is a prominent element even in the round shape of the sunglasses. The B.zero1 B.stripe, featuring inverted oval-shaped hems with laser-applied stripes on the sidewalls, makes this model ooze personality. The characteristic geometry of the design icon Bvlgari B.zero1 is woven into the lightweight metal construction of the frames and sides. In short and well – bold glasses open the gate to a parallel universe where being different from others is the most unnatural way of life.

B.zero1 B.glassyB.zero1 B.glassy

B.zero1 B.glassy

Transparent – let everyone see who you are: B.zero1 B.glassy optical glasses are the best for self-expression and freedom. Anytime and anywhere. These glasses give you the opportunity to make your personal style special with a design accent. Their precise sharpness will always be cool – the combination of metal eyebrows and round glasses with modern sides are a light interpretation of the bold curves of the B.zero1 ring.

B.zero1 B.superB.zero1 B.super

B.zero1 B.super

B.zero1 B.super glasses have the power to always and everywhere shine. Thanks to their rounded concept of classic “pilot glasses”, they are very feminine. The metal eyebrows serve as a futuristic accent. These glasses unmistakably belong to the B.zero1 design family – thanks, among other things, to the metal decorative motif on the sides, which recalls the creativity of the jewelry that served as the main inspiration.The interesting overlap of the different geometries of the frames and glasses of these extraordinary glasses has an exclusive effect.

Photo source: Bvlgari

Source: www.luxurymag.cz