Alipay+ takes advantage of Euro 2024 and the Olympics to expand its payment solution in Europe
Alipay+, the mobile payment and digitalization suite operated by Ant International, was an official partner of UEFA EURO 2024. As part of this, Alipay+ expanded the acceptance of cross-border mobile payments and launched offers and benefits for users of Alipay+ partner wallets, in anticipation of increased travel. Appearance on billboards in stadiums and on television channels across Europe which broadcast the matches or even sponsorship operation for the competition’s Top Scorer trophy… The platform also benefited from the tournament European to mark the minds of the spectators.
On the occasion of the Games, Alipay+ also established several partnerships such as that with the Paris Tourist Office (called “Paris je t’aime”): the latter thus created a web page dedicated to tourism in Paris directly on the Alipay application, as well as a mini-program called “Alipay+ Travel”. The latter included practical information adapted to Chinese and Asian travelers. “Europe already attracts tourists from around the world, but this summer, with the UEFA Euros and the Paris Olympics, the influx of visitors (is) unprecedented. With Alipay+, we offer merchants the opportunity to take full advantage of this opportunity through our seamless mobile payment technology and innovative digital solutions.”then indicated Danny Chung, CEO of Alipay+ Europe, Korea, Middle East and Mongolia, in a press release.
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Source: www.e-marketing.fr
