The first discount parties at online stores have already started while Black Friday is still two weeks away. Data from Monta shows that the bargain hunt has started.
Internal data from the fulfillment specialist shows that many online stores published their Black Friday promotions last Thursday. “The peak has started,” said the Monta director at the head office in Molenaarsgraaf. “Stores have started communicating their deals well earlier.”
“The carriers will be hit hard in the coming weeks.” Van der Ham confirms the view that the practical coincidence of Black Friday and Sinterklaas can lead to problems. His company also handles returns from online stores.
However, he doesn’t expect any major surprises on his side of the returns process. “On average, seven percent is returned to our customers. If we receive signals that volumes are increasing, thanks to our AI we are able to scale up in a timely manner.”
The Monta boss expects the peak in returns in the week after Black Friday. Possibly even after Sinterklaas.
The Dutch e-commerce industry has renamed Black Friday to Black Week in recent years. Shops also give discounts at the beginning of that week. This year that will be from Monday, November 25. Shops and carriers can therefore better spread the pressure on their organizations, which should lead to fewer delays and disappointments.
Monta’s figures show that e-commers are starting even earlier. This way they get the first attention of their customers, who may be swamped in a few days.
Data from logistics specialist Sendcloud, compiled at the request of Emerce, predicts that Monday, November 2 will be the busiest day of 2024 for parcel carriers.
The two thousand customers of Montaonline stores, will cumulatively process 35 percent more new orders in 2024 than the year before.
Ten percent of the growth comes from existing customers. The rest is from new customers.
Director Edwin van der Ham further explains in this edition: “Despite the fact that we are processing 35 percent more orders, storage has only increased by 5 percent. In other words: the turnover rate has increased.” Much of this is focused on filling discount promotions, but entrepreneurs count on being able to entice customers to buy more than just that one bargain.
One of the reasons for the higher turnover rate is that all residual stocks from the corona period and the post-crisis period have only now been eliminated. At that time, online stores stocked an extra large number of items. Since then, those entrepreneurs have had to do extra work to eliminate that surplus. A company like iBood benefits from this, “because they ram away those stocks.”
Photo: CardMapr.nl, Unsplash
Source: www.emerce.nl
