The vegetable specialist Bonduelle presented its transformation strategy for the next three years at the beginning of October.
Symbol of its desire to invest in its own brands, while its products sold under private labels penalize its profitability, the group will launch its “Bonduelle” brand in the United States, a market source of financial disappointments in recent years. He will sell peas and green beans in particular. In 2022, Bonduelle sold the majority of its American subsidiary Long Life, dedicated to canned and frozen foods.
This plan is announced as a continuation of the sale of bagged salad activities in certain key markets (France and Germany) last summer, the “fresh” branch, which also includes a catering activity, having affected the group’s financial performance. in recent months.
Find growth again
Overall, the plan aims to achieve a growth rate of 2.5% per year and return to profitability by 2025 – but in 2027 or 2028 for its North American branch. Bonduelle, which recorded a loss of nearly 120 million euros over its staggered 2023-2024 financial year, mainly due to a depreciation of assets, indicates that there will be no new restructuring and intends focus on the performance of its industrial tools. Over the last financial year, its turnover increased by 2.7% on a comparable basis (-1.4% in published data), to 2.37 billion euros, but its operating margin remains low (3.5 %). The stock has been in free fall in recent years.
You are reading an article from L’Usine Nouvelle 3736 – November 2024
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Source: www.usinenouvelle.com
