The summer period, often synonymous with long vacations, is an opportunity to take a step back from your marketing strategy. Selection of cultural “foods”.
EXPOSITION
Paris 1924, advertising in the city
From May 28 to September 28, 2024, the Forney library (Paris 4e) will host the exhibition Paris 1924, advertising in the city, on the occasion of the Paris 2024 Olympic Games. For 4 months, the latter will offer passers-by an immersion in the capital as it existed during the holding of the last Olympic Games organized in France (1924), through the presentation of advertising works from the time (posters, catalogs, postcards, newspapers and magazines, objects, soundtracks, etc.).
Paris 1924, advertising in the cityForney library (Paris 4e), from May 28 to September 28
PODCAST
Roadmapby Romain Roy
Romain Roy, founder and CEO of the online organic store Greenweez, launched Feuille de route in February 2024: a podcast committed to meeting changemakers and accessible on all listening platforms. Twice a month, Romain Roy welcomes diverse personalities – from business leaders to activists, athletes, scientists and politicians – to discuss their commitment to the environmental cause. The first episodes of the podcast notably allowed experts such as Gilles Fichteberg, co-founder of the Rosa Paris agency, which works for inclusivity in the world of advertising agencies, Romain Lacroix, CEO of Maped, who aspires to transform a family industrial company, or even “France’s most committed starred chef” Thibaut Spiwack to share their various practical tips to encourage positive action in favor of sustainability? Roadmap was thus designed as a “friendly and informative companion” to provide listeners with sources of inspiration enabling them to “to get involved, too, in the transition to a greener society”.
Roadmapby Romain Roypodcast available on listening platforms
SERIES
Becoming Karl Lagerfeld
The series Becoming Karl Lagarfeld, composed of 6 episodes and dedicated to the extraordinary destiny of the famous German couturier, has been available on the Disney+ platform since June 6, 2024. Produced by Gaumont and Jour Premier, and adapted from the bestseller Kaiser Karl by Raphaëlle Bacqué (published by Albin Michel), it will immerse viewers in the heart of the 1970s in Paris, Monaco and Rome to follow the emergence of this complex and iconic personality of Parisian couture.
Becoming Karl Lagerfeldseries available on Disney+
BOOK
What if tech could save the world?by Fatie Store
Fatie Toko, Director of Data and AI Transformation and Innovation at La Poste Group, published, on April 5, 2024, What if tech could save the world?, a book that addresses, in an optimistic way, the thorny subject of artificial intelligence. After the advent of ChatGPT, anxieties around AI and new technologies have continued to grow. The ambition of the book is therefore to alleviate this skepticism: “At a time when we are questioning our values and daring to define new growth, artificial intelligence could become a formidable accelerator for the transformation trajectories of our society”says the author. In her 216-page book, she presents concrete examples and evidence of the positive impact of new technologies in the areas of health, education, inclusion and the environment.
What if tech could save the world?Fatie Toko, Editions de L’Aube, 2024
BOOK
Gaming: sociology of video games
We are already gamers… and we are becoming more and more so. And yet, gaming still carries concerns and prejudices – violence, isolation, sexism… Preconceived ideas that the authors dismantle by proposing a new sociology of video games.
Gaming: sociology of video gamesJean-Philippe Dubruelle and Enora Lanoë-Danel, Jean Jaurès Foundation and Editions de L’Aube, 2024
Source: www.e-marketing.fr
