Biz, Romania’s first business magazine, presented the new edition on Wednesday BrandROthe top of the strongest Romanian brands.
For 15 years, journalists from Biz together with Unlock Market Research analyzes Romanian brands and releases, every autumn, the top of the strongest Romanian brands. BrandRO has established itself as a landmark for all companies operating nationally, but also outside the borders.
Before the presentation of this year’s ranking and the awarding of the first places in each analyzed category, the conference BrandRO brought an applied session with what matters now in branding, what successful companies are doing and what consumers want. The speakers of this session were Radu BozoceaPartner Weizmann Ariana & Partners, Radu SavopolCo-Founder 5 to go & Cereal Crunch, Eliza Calciu-ŞerbanMarketing Director FrieslandCampina Romania, Ayako Funatsu, Founder of Origami & Paper Flowers Natsuko, Alison MutlerDirector Universul.net and Luca MilitelloSciccheria shareholder & founder of the VERA Association.
Top BrandRO 2024 it was preceded by the disclosure of the study The new wave of BrandROdedicated to “young” Romanian brands, which in recent years have demonstrated their potential to establish themselves in front of consumers.
“Romanian brands demonstrate extraordinary resilience but also a great capacity for innovation, traits that also characterized Biz magazine, which turns 25 this year. BrandRO offers a complete picture of responsible businesses that move Romania and that offer useful lessons to all those who want to be successful in a market with increasingly intense competition and challenges at every step”, believes Marta Usureluowner Biz.
First place in Top BrandRO 2024 is occupied by two strong Romanian brands: Borsek and eMag.
BrandRO trophy was received by the company Borsekthrough Mihaela DraghiciPR Director Romaqua, being handed over by Elena PhilipOwner EF Words.
eMag received the trophy through him Mircea TomescuChief Marketing Officer, being handed over by Alina Minu, Brand & Marketing Communication Director SAMEDAY Group.
Category BrandRO Fresh was awarded by Dairy with Caimacthe prize being handed to Alin Copîndeanu, Founder of Tudor Tailor, to Cornel DanilăGeneral Manager of Caimac Dairy.
trophy Legacy of the Year went to Charmbeing welcomed on stage by Dragos PlopeanuIKA National Sales Manager at Farmec, from Cornelia PleșoianuBCR Marketing Coordinator.
FAN Courier received the trophy BrandRO Innovation Leader Awardbeing a representative at the BrandRO Gala 2024 by Adriana ManuMarketing & Communication Director FAN Courier. The award was presented to him by Mihai BoncaSenior Consultant la Brand Architects.
Cris-Tim was, in turn, rewarded with BrandRO Innovation Leader Award, Ligia Smadu, Marketing Director Cris-Tim receiving the award from Simona DobrescuSPA Manager THAIco SPA.
In the category BrandRO Market Influence Awardthe trophy was awarded by Napolactrepresented at the gala by Eliza Calciu-ŞerbanMarketing Director, FrieslandCampina Romania. The award was presented by Adriana IlioiuMarketing Director Sarantis Group.
In the category BrandRO Digital Transformation Awardthe champion of this edition is Banca Transilvaniaas announced from the gala stage itself Marta Usureluowner Biz.
Arctic received the title BrandRO Sustainability Champion Award. The award was presented to him Gabriel JeremiahMarketing and Product Management Director Arctic de Andrei Stoica, Senior Brand Manager Nespresso.
Regina Maria he received BrandRO Community Impact Award. Alina MesarosPR & Internal Communication Coordinator Regina Maria received the trophy, on the stage of the BrandRO 2024 Gala, from Alex LăpușanCEO & Founding Partner Zitec.
AQUA Carpathian he received BrandRO Design and Aesthetics Award. The trophy was received by Valentina VeslerDirector of Comunicare & PR Valvis Holding, of the Liliana BockMarketing Director Maresi.
BrandRO Heritage Award went to Pearl. The award was presented to him Sorin SoroceanuMarketing and Sales Director AGRANA Romania, de Luiza DumitruCommunication & Marketing Director, OSCAR Downstream.
The title BrandRO Visionary Brand Award was handed by Second Novițchi, world champion in karate, the brand Edeniathe trophy being lifted by Camelia ManoilSenior Brand Manager Edenia.
Dero he received BrandRO Excellence Award. Carmen GheorgheDero Brand Manager, received the award from Felix TataruChairman-founder of GMP Group.
BrandRO Game Changer Award arrived at Salt Bank. Viorel RuseDirector of Marketing and Communication, received the trophy from Mădălina UceanuManaging Partner CareerAdvisor.
BrandRO Rising Star Award went to Heidi. Suzana PopescuBrand Manager Heidi Chocolat, received the trophy from Alina DoniciFounder Artesana.
5 to go he received BrandRO Visionary Brand Award. Radu SavopolOwner 5 to Go received the trophy on stage BrandRO Gala 2024of the Marinela NeacșuMarketing Director Agrii Romania.
Top BrandRO 2024 can be found in full on revistabiz.ro but also in the September issue of Biz magazine.
BrandRO 2024 trophies were made by Alexander Simion Boeriua complex plastic artist, who combines design, painting and sculpture.
Gala BrandRO 2024 is supported by AQUA Carpatica, Carrefour, 5 to go, Napolac, Farmec and We open the Romanian Wine.
Metolodogia BrandRO 2024
The BrandRO study measures the strength of Romanian brands from the perspective of the investment of trust and affection given to them by consumers without taking financial and commercial indices into account.
The study is based on 600 online interviews and is representative at the urban level, at the regional level, degree of urbanization, division by sex and age of the population between 18 and 55 years.
The performance of Romanian brands is measured based on three indicators: the importance of the brand, the degree of use and its notoriety. The importance of a brand for the consumer was measured using the MaxDiff (Maximum Differentiation Scaling) methodology and all analyzes were carried out at category level, with a total of 10 product categories.
The respondents made choices between brands, respectively they chose which is the most important and the least important brand for them. They made multiple choices between unique brand combinations. Following these elections, a preference index was calculated for each brand, which was later analyzed together with the importance index of each individual category, thus obtaining the final top.
A brand is all the stronger from the perspective of Romanianism the more it manages to maintain its top position, regardless of the specific socio-economic fluctuations of recent years.
Top BrandRO 2024 can be found in full on revistabiz.ro but also in the September issue of the magazine Biz.
The Biz Agency business includes magazines Biz and Haute Culture Magazine by BizBiz Events – a strong event and conference organization division, Biz Storymakers – content marketing services for clients, Biz Market View – a division dedicated to market studies and the revistabiz.ro online portal.
Biz is the brand that has been bringing together a strong community of business people, both online and offline, for 25 years.
Biz Market View: The market research division established itself by carrying out important studies and charts in partnership with research agencies, on the most important fields of activity in Romania: Top 50 performing companies, Yearbook of marketing directors, Top 20 IT companies for which worth working for, Top PR agencies in Romania, Brand Ro or BizTech.
Biz Events: The division annually organizes dozens of business conferences and corporate or gala events, transmitting relevant content in innovative and attractive formats for target audiences.
Biz Magazine: He is an original and professional voice of the Romanian business press. A pioneering magazine, with editorial projects that bring value to readers and business communities.
Biz Storymakers: The division transforms corporate or marketing messages into a valuable story in terms of form and content, making available to brands all Biz Agency communication platforms.
Source: www.iqads.ro
