Brioche Pasquier signs the largest greeting card in France

From sliced ​​brioche to burger bread and rusk, Brioche Pasquier has been supporting the gourmet desires of French consumers since 1974. In honor of the group’s 50th year, at least 176 m² were required to deploy a campaign “Greeting card” imagined by his agency L3S GR*S MOT$. From the croissant to the pain au chocolat, the rusk or the donut, the banner giving pride of place to the brand’s products can be found at Porte Maillot in Paris, from January 3 to 17, 2025.

50 years in the spotlight

On the occasion of his birthday, Pasquier didn’t do things by halves. Accustomed to publicity stunts for major events, she had already deployed several campaigns, notably for the Paris 2024 Olympic Games where a “Pitch x FFF” competition was organized. So, for the brand’s 50th anniversary, a competition was launched to win goodies such as mugs or alarm clocks bearing the brand’s image. The 176m² poster, however, remains the company’s biggest publicity stunt that Parisians are not likely to miss!