H&M is making a comeback

A strategic opening If the opening of a new H&M point of sale is making headlines, it’s not for nothing. Indeed, since the start of the health crisis, the Swedish ready-to-wear brand has been closing stores with all its might. … Read more

The difference between the physical and the digital body lies in perception. My body is in front of a digital mirror, but the brain is fooled by the fact that the “other me” reacts late or not at all

The physical body, the digitized body and the “invisible” body. Negotiating between these poses through dance. Awareness of power relationship and limits of control. In an immersive performance, made by Raluca Ghitaits movements, thoughts and electrical impulses are captured and … Read more

New BOSS store opened in Belgrade

New BOSS store opened in Belgrade The well-known German brand BOSS, known for its supreme elegance and unmistakable style, recently presented a new face – the legendary football player and icon of the fashion world, David Beckham. In the spirit … Read more

Maison Guerlain puts Patchouli Paris on stage!

Parfum patchouli paris In collaboration with Makemyday by Lonsdale, Maison Guerlain announces the release of its new Patchouli Paris eau de parfum by Delphine Jelk. The film associated with this launch will be broadcast on the brand’s digital platforms, notably … Read more