New BOSS store opened in Belgrade

New BOSS store opened in Belgrade The well-known German brand BOSS, known for its supreme elegance and unmistakable style, recently presented a new face – the legendary football player and icon of the fashion world, David Beckham. In the spirit … Read more

Maison Guerlain puts Patchouli Paris on stage!

Parfum patchouli paris In collaboration with Makemyday by Lonsdale, Maison Guerlain announces the release of its new Patchouli Paris eau de parfum by Delphine Jelk. The film associated with this launch will be broadcast on the brand’s digital platforms, notably … Read more

Ask Rufus: Amazon’s new AI chatbot can do that

Help with product comparisons and specific questions as well as personalized recommendations is offered by Amazon’s new AI chatbot Rufus, which is now also available to the first users in Germany. Rufus is an AI-based shopping assistant from the e-commerce … Read more

H&M is making a comeback

A strategic opening If the opening of a new H&M point of sale is making headlines, it’s not for nothing. Indeed, since the start of the health crisis, the Swedish ready-to-wear brand has been closing stores with all its might. … Read more