From January to October of this year, 20 international brands entered the Russian consumer market – mostly Asian, seeking to fill the niche of departed European and American brands. The most widely represented segments are fashion and technology and electronics.
By October, 20 international brands had entered the Russian consumer market
Author: Ekaterina Alipova
According to the consulting company CORE.XP, which Kommersant refers to, the largest number of new brands comes from China and South Korea (HEA, Balabala, Baasploa, Ellasay) – a total of 11 networks, which increased the share of countries to 55%.
IBC Real Estate adds that among new Asian brands the fashion segment leads (69%). Equipment and electronics are also in demand.
Brands from Turkey are also appearing on the market, but their share has decreased to 10%: only two new chains have appeared in the Russian Federation – Chakra and Mai Collection. The CIS countries also reduced the rate of penetration into the Russian market – to 4% of the total share.
For comparison: in 2023, 22 new brands came to Russia, specifically from Turkey and the EU. At that time, only one South Korean brand appeared – inni clothing and shoes. EU companies have not completely disappeared from the horizon, their share is 25%, and there are newcomers here too – for example, the Italian chains Parpa and Rinascimento and the Spanish Bimba y Lola.
Cover photo: Unsplash
Source: rb.ru
