Carat, Silenzio, Change… The budget gains of the week (July 8 to 12) – Calls for tenders > Agencies

Syd.

Training Thérapie, a company founded by Thomas Benayoun and Simon Trubert which offers new physiotherapy treatment methods for athletes, has selected Syd. to build its new positioning and its discourse elements. With a community of 52,000 subscribers on YouTube, Training Thérapie has managed to democratize a new approach to care by partnering with star influencers such as leBouseuh or Major Movement.

Silence

France Inter has chosen to trust Silence to design and produce its brand new communication strategy, including brand communication with a new positioning and a new signature, and “Programs” campaigns that will enrich the channel’s social media editorial strategy. This collaboration also represents a turning point for Silenzio, which is developing its expertise on a wider range of clients in culture and media. The first elements resulting from this collaboration will be visible from the start of the school year in September.

Zmirov Communication

The Maison de Champagne Thiénot entrusts its press relations to the agency Zmirov Communication. The Champagne family house wants to highlight its know-how, its projects, its iconic references and its close link with gastronomy, a few months before its 40th anniversary, which it will celebrate in 2025. The agency will support Champagne Thiénot in all its media relations, both with expert, generalist and lifestyle prescribing targets. Throughout the year, its objective will be to promote the brand, its vision and its products.

Zee Group

After a call for tenders, Les Opticiens Conseils selects: Zee Agency for its social media strategy and Sea Media for its acquisition campaigns. Zee Agency, the creative, digital and social agency of Zee Groupwill be tasked with defining and implementing the new social media strategy of Opticiens Conseils. This will be based mainly on the Instagram and Facebook platforms and will be supported by community management. At the same time, Zee Media, the web marketing agency of Zee Group, will be entrusted with optimizing the natural referencing (SEO) of the brand’s website. A mission completed by the definition and implementation of the web marketing strategy and the management of acquisition campaigns, including SEA/SMA and Web Analytics, as well as the media planning of the social media strategy.

Miss Pitch

Following a call for tenders launched last April, Action Education selected the major causes communications agency Miss Pitch for the creation, production and deployment of its annual awareness campaign. Action Education (formerly Aide et Action) is an international association for development through education. For over 40 years, it has been working to ensure access to quality education for the most vulnerable and marginalized populations, particularly children, girls and women. However, the association currently suffers from a lack of awareness and is struggling to differentiate itself from other associations working in education. Mlle Pitch aims to design a vast national public advertising campaign allowing Action Education to position itself as the reference association for education. The campaign will be launched in the second half of 2024 with a first awareness phase in September and October, then a second collection phase in November and December.

Yelloh Village

Yelloh Villagea specialist in outdoor stays, is renewing its collaboration with Ad’s up Consulting. Already in charge of the Social Ads lever since 2021, Yelloh Village is now extending its collaboration to display and programmatic levers to strengthen its digital presence and optimize its performance.

Change

Following a competition, the agency Change wins the budget for Mister Cocktail, a brand of the Bardinet group. Tasked with modernizing the image of Mister Cocktail, the agency is preparing a TV and digital campaign that will be launched in 2025. The famous brand, known for its slogan “The party is crazier”, rooted in popular culture, will draw on its origins to reinvent itself and benefit from a new dynamism.

Profile

After competition, FAIR, a collective of social impact finance players, chooses Profilethe PR and digital communications agency, for its strategic advice. The objective for Profile is to develop and enrich the image of the FAIR collective, the historic and benchmark player in solidarity finance. The agency’s mission will be to participate in raising awareness among the French about impact finance and to strengthen its attractiveness to savers.
To do this, the agency will implement PR campaigns to increase its notoriety and visibility in the media and increase the impact of their speeches to convince the general public, economic and political decision-makers.

After a competition, Square Management, a strategy and organization consulting firm, chose Profile for its strategic consulting. The objective is to increase the notoriety and media visibility of Square Management and Circle Strategy, its strategy consulting activity, and to support its strong European ambitions. To do this, the agency will implement PR strategies by relying on the firm’s experts and on content produced in particular by researchers from the Square Research Center. Profile will also deploy communication around its leaders, notably via a leader advocacy campaign on LinkedIn.

CoSpirit

In 2024, the agency CoSpirit renews its support for Opéra Energie, leader in energy brokerage for businesses, co-ownerships and communities. They started a new TV campaign in April, with speaking engagements planned throughout the year, to meet a priority objective of gaining notoriety.

Castor & Pollux

At the end of the competitions, the agency Castor & Pollux wins two new accounts. EDF’s BtoB marketing department entrusts it with the ergonomics and UX/UI design of its BtoB customer platforms. The support aims to guarantee a simple and fluid user experience, including an update of the design system, ongoing UX & UI developments to take into account customer needs, accessibility issues and advice for EDF business teams and developers.

The space design agency, formerly Stand 2B, now _2B, chose Castor & Pollux to reveal the company’s new strategic positioning through two missions: the redesign of the website in an eco-design approach, as well as the definition of a new social media strategy, mainly on LinkedIn.

Havas City

Havas Citythe agile agency network of Havas Media Network, is consolidating its client portfolio in the insurance sector. Following a competition against four agencies, Havas City won the consultancy and management of multi-media purchases for Malakoff Humanis, a major player in social protection. Havas City will be responsible for consultancy and all of its Online & Offline media purchases, including a large share on Social Media. Havas City has thus been mandated to develop the reputation of Malakoff Humanis through the visibility of its various commitments to employees and companies.

extreme

The group’s agencies extreme* expand their client portfolio and secure new subjects, fully exploiting the diversity of their expertise for Apéricube, ArgenX, Champagne Lallier, Clarins, Laboratoires Native (Roger&Gallet, Lierac), Le Petit Marseillais, Mariage Frères, Mister Cocktail, Novocure, Puig (Jean Paul Gaultier, Paco Rabanne, Nina Ricci), Salon du Chocolat, Sofitel and UPSA.

*extreme, September 14, extreme Design, extreme love, extreme Life, extreme Dot and extreme Nova with Loopz.

Optimize Matter

French ready-to-wear brand The Kooples chooses expertise Optimize matter (European Digital Group) to go further in optimizing its data strategy and improving its digital performance.

Carat

Following a call for tenders launched in January 2024, the Pernod Ricard group has chosen Caratan agency of the dentsu group, as European media partner in 19 markets. Carat will be in charge of the strategy and media buying for the renowned brands of the Pernod Ricard group such as Ricard, Absolut Vodka, Ballantine’s, Chivas, Perrier Jouët, Havana Club, Martell, Mumm, Lillet…