DAPURPACUID – PT Adira Dinamika Multi Finance, Tbk. (Adira Finance) again held a ‘people’s party’ which was packaged in the People’s Market Festival (FPR) at Kosambi Market, Bandung.
Taking place on 16-17 November 2024, the event with the theme ‘Synergy with Friends’ coincides with the celebration of Adira Finance’s 34th anniversary this year.
Through this activity, Adira Finance hopes to be able to get closer to the community while providing a positive impact on social and economic welfare, in accordance with the company’s vision of “Creating Shared Value for Prosperity”.
Adira Finance President Director, Dewa Made Susila said, 34 years old is an important achievement that cannot be separated from the trust and support of customers, business partners and the community.
“We are determined to be a company that is always relevant to society’s needs and is able to provide financial solutions that support growth and prosperity,” he added.
Collaboration to Strengthen the Local Economy
Judging by Kosambi Market, which is the location of the FPR event, it is one of the iconic markets in the Bandung area, it can be said to be the economic and social center of the community.
This festival was held as a concrete step in supporting the revitalization of traditional markets and advancing local communities through various programs and activities.
FPR activities at Kosambi Market provide entertainment, education and social activities for visitors and market traders for two full days.
Not only that, Adira Finance also presents several physical revitalization programs at Kosambi Market, to improve comfort and cleanliness, including:
● Revitalization of toilets on the 1st floor and basement to provide more comfortable facilities for visitors and traders.
● Planting 50 trees around the market to create a greener and more beautiful environment.
● Provision of waste shredding machines and waste sorting bins to support more effective waste management.
Adira Finance collaborates with PT Bank Danamon Indonesia Tbk and PT Zurich General Takaful Indonesia (Zurich Syariah) to provide better services, including the provision of health services, financial literacy training and halal certification for traders.
Other activities held throughout the FPR include:
● Sharia Financial Inclusion Exhibition: Providing information on sharia-based financial products, vehicle financing, funding solutions and insurance that comply with sharia principles.
In this exhibition, Adira Finance provides various offers, such as discounts on terms of up to 5 months and shopping vouchers for financing new motorbikes (certain brands); and 2x installment discount for used motorbike financing.
Then a special rate of 2.85% for e-bike financing (certain brands), as well as cashback of up to IDR 1 million for financing solution funds. Approval facilities are available on site and you have the opportunity to win the HARCILNAS program (Day of Paid Installment).
Danamon Syariah was also present to introduce its products with attractive offers as follows:
● Get 1 Lock n Lock Tumbler every time you open a Hajj Planning Savings/Sharia Planning Savings with a deposit of IDR 1 million per month for a 12 month term;
● Get a Premium Hajj Equipment Package for customers who make a Special Hajj deposit of USD 4000 and open a Wadiah account;
● Get a briefcase for every opening of Sharia Planning Savings/Hajj Planning Savings with a monthly deposit of IDR 1 million and a tenor of 12 months;
● Get a suitcase for customers who make a deposit for Hajj travel costs of IDR 25 million + Hold funds of IDR 5 million for 3 months.
During the People’s Market Festival (FPR), Sharia Dengue Fever Micro Insurance and Sharia Micro Syariah Emergency Funds from Zurich Syariah can be had for only a premium of IDR 10 thousand.
Zurich Syariah also offers special offers in the form of discounts of up to 25 percent for purchasing micro insurance specifically for vehicles, health and homes.
● Free health services for 500 visitors and market traders.
● Zumba Bersama: A sports and togetherness event for the market community and visitors.
● Competitions & Entertainment: Various competitions such as cooking competitions, fashion shows and murals, as well as traditional music and dance performances to introduce local culture.
In celebrating Adira Finance’s 34th anniversary, FPR at Kosambi Market also presented special programs including the Fun Walk ‘Relaxing Walk to Market’ which was attended by around 200 participants.
This activity is one of the peak events in Adira Finance’s anniversary celebration, which aims to enliven the market area as well as build closeness between the company, customers and the people of Bandung.
Adira Finance’s 34th Anniversary Flagship Program
As a form of appreciation to the community and its loyal customers, Adira Finance launched various superior programs at this anniversary celebration, namely:
Umrah For Friends
Through the Umrah for Friends program, Adira Finance sent 130 loyal customers for the free Umrah pilgrimage which took place on 13–24 October 2024.
This program is designed as a form of appreciation for customer loyalty who have contributed greatly to Adira Finance’s long journey.
“I feel very grateful to have had this opportunity to perform Umrah. At first I didn’t believe it, especially after I had an accident two weeks before departure. Adira’s support keeps me enthusiastic about carrying out this worship service. Thank you Adira Finance!” said Nurul, a customer from the Tebet Branch.
HARCILNAS (The day the installments are paid off)
This program provides customers with the opportunity to receive installment payments, either in full or in one installment. On its 34th anniversary, HARCILNAS provided full payment to 34 winners and one installment to 340 winners.
“At first I didn’t believe I could win this program. “After receiving the information from Adira Finance officers and confirming it, I was very happy because this really helped my installment burden,” explained Muhammad Masrur, winner from Pangkalan Bun.
Salebration
Adira Finance launched the Salebration Program which is designed so that the public or customers get additional benefits in owning their dream vehicle and meeting other financial needs.
This program applies to 3,400 selected customers in the period 13 to 30 November 2024. Details of the promotion offered include:
– New Car Financing: Administrative discount of 34%.
– Used Car Financing: Engine and transmission insurance bonus worth up to IDR 10 million.
– Motorcycle Financing (New and Used): Adirapoin cashback worth IDR 340 thousand which can be used for various purposes.
– Funding Solution: Installment discount of up to IDR 1.5 million for customers who apply with a car BPKB guarantee, with disbursement of up to IDR 500 million.
Adira Finance’s Commitment at the Age of 34 Years
At the age of 34, Adira Finance is increasingly focusing on real contributions to society. Through the various programs that have been held, Adira Finance hopes to strengthen relationships with Friends and have a positive impact on economic growth and welfare of the Indonesian people.
“We invite all the people of Bandung City to visit the People’s Market Festival at Kosambi Market. Get a variety of interesting experiences and special promotions for all friends!” said Nanang Kurniawan, Head of Adira Finance’s West Java Region. (dpid/TH)
Source: dapurpacu.id
