AN EVENING TO REMEMBER: Celebrities greeted the launch of the new HILO and HILO Plus devices with a standing ovation
With a surprise concert by the singer Svetlana Ceca Ražnatović, the BAT company presented the new HILO and HILO Plus devices for heating tobacco, which represent the beginning of a new era characterized by numerous innovations and a significantly improved user experience.
Singers Jovana Pajić and Katarina Grujić, then TV personalities Maja Nikolić, Vesna Dedić, Ksenija Bujišić, actress Ivana Dudić and many other guests enjoyed timeless hits, such as “Belgrade”, “39.2”, “Tačno je” and “I’m still sleeping in your shirt”.
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A completely new premium design, both elegant and powerful, is the first feature of the new devices that come in two colors – in blue (Royal Lapis Blue) and black (Raven Grey), with accents in the recognizable orange color.
“It gives me great pleasure to bring the year to an end with the biggest innovation so far. We presented devices that were launched for the first time in Serbia and are characterized by improved heating technology that brings an even more intense taste. We are particularly proud of the innovation in the form of the EasySwitch pen, on the HILO Plus device, which can be used independently, for two consecutive sessions, or together with the charging base, for 20 sessions,” said Milorad Krstikeski, BAT director. for Serbia and Montenegro and added that, on the other hand, the HILO device is recognizable by its EasyView LED screen, which allows the user to control consumption at any time.
Since user satisfaction is the first priority for the BAT company, in accordance with their wishes and impressions, the new HILO devices are characterized by an extremely short time to the first breath, which means that the time for warming up and preparing the session is the shortest so far. Also, the duration of the session has been extended to as much as 5 minutes and 10 seconds in Standard, or 3 minutes and 40 seconds in Boost mode.
“This is an evening of innovation, but also love. So many smiles and beauty everywhere, great music. Definitely a party that will be talked about for a long time. I know that the glo team pays a lot of attention to product development, but the improvements that they presented to us tonight really exceeded all my expectations” – said presenter Maja Nikolić.
All interested adult users of tobacco products can find more information about the new devices on the official glo website, Instagram profile, Pop up zones, as well as at sales points throughout the country.
Source: BIZLife
Photo: BIZLife
Source: bizlife.rs
