CES Las Vegas 2025: all the events of the Arena Italia

Il CES in Las Vegas is about to return and this year too Italian innovation is ready to conquer the world. Arena Italia is ready to welcome companies and sector specialists from January 7th to 10th with the innovative solutions from 46 startups coming from all over the country.

During the four days the pavilion, managed byICE-Agency for the promotion abroad and the internationalization of Italian companieswill be animated by a rich program of events which will encourage the creation of strategic connections and give startups the opportunity to present themselves to visitors.

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In the pavilion there will also be aarena dedicated to thematic panels and debates with the main players of the Italian technological ecosystem and with international partners.

ICE

CES Las Vegas

January 7

On the occasion of the start of the works, the ribbon cutting in which they will participate Kinsey Fabriziopresident of the Consumer Technology Association (CTA) which organizes CES, the Consul General of Italy in Los Angeles Raffaella Valentini and the Trade Commissioner of the Los Angeles ICE Office Giosafat Riganò.

Following will be held thenetworking event “Spritz & Pitch” which will allow startups to come into contact with international stakeholders and investors.

In the afternoon Jean David Malopresident of the European Innovation Council (EIC) will participate in a panel on opportunities for the growth of European startups. The event will precede the European Innovation Night, a networking opportunity organized by the European Commission which brings together the delegations of the Old Continent present at Eureka Park.

A panel will then be held by Sergio Savaresiprofessor at the Polytechnic of Milan, on mobility of the future: Savaresi will talk about the progress and future scenarios of the University’s AIDA (Artificial Intelligence Driving Autonomous) project together with Marco VernaTrade commissioner of the ICE Office in Chicago and representatives of ANFIA (National Automotive Industry Supply Chain Association) and AICA (Italian Association of Automobile Equipment Manufacturers).

Part of the day will also be dedicated to female entrepreneurship: she will be the protagonist of the event Prospera Womena Silicon Valley reality that brings together programs to support female-led startups around the world. Grace Park, CEO of NuLeep, Luisa Marotta, Silicon Valley Outpost Manager of Terna and Alfredo Coppola, founder of Prospera Women, will be present at the event. The panel will involve the 14 female-led startups of the Italian pavilion.

Finally, it will be the turn of innovation in the medical and veterinary fields. The first of the thematic pitch sessions will be an opportunity for all Italian startups to introduce yourself to the public at Eureka Park.

ICE

CES Las Vegas

January 8

The second day of the event includes theInnovation Talk di Area Science Park. Fabrizio Rovatti, director of the institute, will preview some of the institution’s upcoming initiatives to support startups and deep tech innovation in Italy. Area Science Park supported Italian startups again this year with a dedicated training course, allowing young companies to maximize business opportunities and visibility.

They will follow round tables organized by Innovitthe Italian Innovation and Culture Hub of San Francisco, to take stock of the first two years of activity, and by two of the partner realities of the Italian mission at CES.

Present Cosmano Lombardofounder and CEO of Search On Media Group and creator of the WMF (WeMakeFuture), which will anticipate the future international developments of the event, and Ternathe company that manages the Italian national high and very high voltage electricity transmission network and the largest independent operator of electricity transmission networks (TSO) in Europe, which will talk about its innovation projects in Silicon Valley.

Afterwards it will be the turn of the “startup reel”a pitch session for startups active in the clean-tech and green energy sector.

The afternoon will instead be dedicated to Region of Sardinia and Piedmontecosystems that will host two round tables to give an overview of the initiatives for the economic development of their respective territories.

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technology

January 9th

The third day of CES in the Arena Italia will see three other partners of the mission as protagonists: ETIES, an SME specialized in digital interconnection that develops cutting-edge IoT solutions, and Liffo, a company that is about to launch a device for the automation of preparing and cooking food at home, and ContentWise, an Italian company operating in the United States that creates digital solutions to improve the use of content, especially in the video streaming sector.

Once again there will be no shortage of moments that will make the startups in the pavilion the protagonists. The thematic sessions of the third day will focus in particular on solutions for smart citiesfrom sensors to solutions for the management of large quantities of data for the monitoring of urban areas, up to space techbut also toIoT and solutions for the efficiency of industrial activities.

Space also for the la smart mobilitywith various solutions for energy management in vehicles, advanced sensors for autonomous driving and a modular “robotaxi” that can be used in a remotely pilotable fleet.

The afternoon will instead be dedicated to business solutionsfrom time management to productivity, as well as legal-tech and cybersecurity services enabled by AI and blockchain, and automated solutions for corporate learning.

The final pitch session will explore ed-tech and applications for the tourism and museum sectors, together with technologies aimed at the consumer and entertainment market.

At the end of the day the organization WeMakeFuture will reward some startups in the Italian pavilion giving them the opportunity to participate in upcoming events organized by WMF and Search On in Italy and abroad.

January 10th

The last day of events will be dedicated to networking and visits by entrepreneurs and investors to the stands of startups to allow these companies to maximize their impact and business opportunities by making themselves known in the world.

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business

Crafting innovation, shaping the future

Italy is once again ready to demonstrate its own ability to innovatewithout forgetting the attention and artisan care that have always characterized the work of the country’s realities.

“Crafting innovation, shaping the future” is the motto with which the ICE Agency will present the 46 Italian startups at CES 2025, anticipating concrete solutions that can exploit solid technologies, but with great potential.

The Italian pavilion will be built near Eureka Parkthe CES exhibition area dedicated to startups and national delegations organized by various countries around the world. Here the 46 startups selected for the event, coming from 14 regions, will be protagonists.

There are many innovations made in Italy that we will find in Las Vegas, come on advanced sensor technologies for computer vision, for predictive maintenance in factories and for intelligent waste management, allo space tech.

There will also be no shortage of proposals for the intelligent mobilityfrom solid supercapacitors for high-performance electric vehicles to a self-driving robotaxi that can be used in a remotely pilotable fleet.

Maximum attention also for the clean-techtechnologies dedicated to environmental sustainability: we will find light, portable and foldable solar panels, a system of sensors that monitor the presence of polluting gases in large areas, but also an IoT solution to reduce the energy costs of operating industrial machinery without replacing them and a new technology for additive manufacturing that makes the mass production of components obsolete.

Ample space for health technologiesmany of which are based on AI to support doctors during medical history and diagnostics or veterinary doctors during visits. There will also be technological proposals to help patients during the post-operative phase, so that they can follow correct rehabilitation. Finally there are also numerous solutions aimed at the mass publicsuch as the “virtual concierge” for hospitality and the robot that accompanies visits to the museum.

During the event the startups will have the opportunity to show the world their proposals, designed for improve production activities, the organization of urban systems and people’s lives.

Source: www.tomshw.it