“Chain Thana” goes to the East, promotes 21 shops with good products made by Chanthaburi people, ready to push for Soft Power, must pin it down
Mr. Thanatratchat Phuchokanan (Chain Thana), CEO of Amado Group Co., Ltd., revealed that today he and his team went to Chanthaburi Province and received cooperation from the Chanthaburi Provincial Commerce Office. Ramkhamhaeng University and Bizclub bring OTOP products, community enterprise products and famous products of Chanthaburi 21 stores in many areas, many districts in Chanthaburi and Trat provinces. Because this area has both mountains and the sea, it has a variety of products. It is also famous for its gems, which many people know and want to buy jewelry made by Chanthaburi.
So today I would like to recommend that it is a “good thing and Soft Power”. by Muang Chan” where he and his team helped recommend sales in stores and online sales to the fullest. Including emphasizing to maintain the quality standards and also will take these products to help promote on various programs to create sales and build reputation for 21 good shops in the eastern region to increase income.
Today, the Chanthaburi product that I would like to recommend is…
- Ekchan Reserve Water It is homemade taro juice, jelly made from taro, a wild plant that grows on the mountainside. The seeds must be separated from the pulp and boiled with pandan leaves to create a sweet drink that relieves internal heat, nourishes the intestines, lungs, and absorbs fat.
- Rai Pa Fried Durian Accepting production – wholesale of processed durian (durian crackers, fried durian) Real durian, not mixed with jackfruit Dried mangosteen with seeds, made from real mangosteen, sweet and sour taste, delicious.
- Pork with star gooseberry, Kru Chalom’s kitchen “Chamuang leaves” are a plant found in every house in Chanthaburi Province. Villagers often boil them in sour soup, dip them in chili paste, and make “Chamuang pork soup”, a signature dish of Chanthaburi people. This restaurant has been open for 11 years, named Krua Chaloem (mother-in-law’s name). They have a special Chamuang pork soup recipe that many people love and want to order to take home. Today, the restaurant produces pasteurized Chamuang pork soup that can be stored for 3 months, and ready-to-eat soup that can be refrigerated for 3-4 days.
- The Sea People’s Kitchen Selling dried sea urchins, a product from the villagers of Landless Village who had to take a boat across the Gulf of Thailand to get the goods from the Thai sea. The taste is not too salty because no salt or color is added. Pla Gai (three-flavor iodine-fortified Chingchang) from the Khao Noi Women’s Village, Laem Sing District. This village is located by the sea, so it produces fresh Chingchang fish that have not been frozen. It is seasoned to increase its nutritional value and deliciousness. Jungle curry paste powder from the Na Yai Am District Housewives Group. The Jungle Curry of Chanthaburi Province is already delicious. The Housewives Group therefore wanted to make it last longer and increase its value. Therefore, they made it into a powder. It has no MSG or preservatives, but can be stored for a long time. It contains 15 herbs and ingredients. They also sell Chanthaburi balm/yellow oil, which contains natural herbs.
- Teacher Khem’s Pepper “Good quality pepper” is the motto of this province and “Kru Khem” who used to be a farmer who grew fresh pepper for wholesale but faced economic problems when the price of pepper dropped from 400 baht per kilogram to 80 baht. But later, the Ministry of Agriculture supported pepper processing equipment until it grew into various products of white and black pepper such as peppercorns, ground pepper and most recently, freeze-dried fresh pepper. This product is a joint research project with Burapha University. Chanthaburi Campus keeps the peppercorns beautiful in color, with no loss of nutrients and good taste.
- RBRU Herb Shot Drink Chanthaburi has many mountains and forests, so many farmers have problems with wild elephants destroying their crops. But they did not give up and created local wisdom, which is to use cotton to keep elephants away because elephants do not eat cotton. It is processed into a drink mixed with fruit juices such as mulberry juice, pomegranate juice, cranberry juice and lemon juice, with a sweet and sour taste. This product has received the award for quality herbal products from the Department of Thai Traditional and Alternative Medicine. Fang water has many benefits, such as nourishing the blood, fighting free radicals, and reducing blood sugar levels related to diabetes, etc.
- Khao Tang Brake Break Yotsawadi With crispy rice with shredded pork, crispy rice with grains, crispy rice with seaweed sprinkled with sesame, made from cooked jasmine rice dried in the sun, pressed thinly, small snacks without flour, delicious, not fattening, increasing income for villagers and people in the community.
- Chanthaburi Siam Coffee Shop has Arabica coffee, strong aroma, both medium and light roast. Coffee plantations in this area are intercropped in farmers’ original orchards during the fruit harvest season, providing farmers with year-round income.
- Rabbit Chan, Lime Juice “Som Mapeed” is a famous local fruit of Chanthaburi Province. It is grown in almost every house as a kitchen plant because people in Chanthaburi often use Mapeed instead of lime, but it has 10% more vitamin C than lime. Relieves coughing, dissolves phlegm, has a refreshing taste, and when you drink it, you feel relaxed. Today, it has been developed into ready-to-drink beverages, such as concentrated ma-peed juice mixed with honey, 89% ma-peed juice mixed with honey, and ma-peed juice mixed with syrup.
- Sappanwood from the Elephant Conservation Community Enterprise Sappanwood, a tree that elephants do not eat because it has a unique smell that elephants do not like. Villagers therefore use it to produce ready-to-brew Sappanwood tea, which can be brewed with hot water and drunk immediately. It is boiled to make a drink that helps nourish the blood, heart, and digestive systems. It has also branched out into skincare products such as Love Dad/Love Child, herbal soap from sappanwood and tamarind, and jasmine rice coated with sappanwood spray, which are beneficial to the body.
- Taste of Chanthaburi We recommend the Tom Yum Talay Po Taek Haeng with Mangosteen Sauce Snack, Crispy Shrimp Pad Thai, a recipe from the owner’s mother who sees the importance of Chanthaburi Province, which has a lot of fruits and seafood. Therefore, it has been transformed into a unique ready-to-eat snack that tastes like real food, crispy, delicious, and full of flavor. It’s like taking Tom Yum and Pad Thai with you everywhere.
- Praichan Spa Massage Oil Cool formula spa massage oil, apply to the desired area, mix with white tea spa massage lotion cream, helps relieve pain, stiffness, when having a cold, stuffy nose, received the 4-star OTOP award.
- Panphat Aroma Repair Grass Soap Body Scrub contains 100% organic plant and fruit ingredients and also has aroma oils, car perfumes, wardrobe perfumes, floral scents.
- T&P Herbal Skincare Loofah scented soap helps nourish the skin and treat skin inflammation – Mangosteen peel serum herbal cosmetics from our own garden in Chanthaburi province helps prevent wrinkles, builds collagen, and moisturizes the skin.
- Sistery Gems and Mother Mani’s Real Juice A gem shop at Chanthaburi Gem Market, outstanding with Chanthaburi mat-inlaid gems that bring wealth, prosperity, and good fortune. There are also bracelets produced by children from the Juvenile Observation and Protection Center in Chanthaburi Province, as well as fruit juices inspired by gems, such as mangosteen juice mixed with sappanwood juice, mapeed juice mixed with sappanwood juice, and mango juice mixed with sappanwood because this shop emphasizes mixing famous woods in Chanthaburi Province as a new selling point and also allows labor in the community to help produce and distribute income.
- Ploy Amphai Jewelry, an ornament that selects 9 types of gems called Mani Noparat, a symbol of the nine planets, promotes auspiciousness to the owner. In ancient times, if anyone wanted to own the Mani Noparat, they had to be someone who benefited the country in order to wear the Mani Noparat. But today, the shop has brought historical information about the Mani Noparat and adjusted the form to be more modern jewelry. Until it received the OTOP 5-star award.
- Chanthaburi Gems and Jewelry This shop has been around for over 50 years in gem making. At first, the business only did cutting and shaving gems. Later, it developed into making jewelry from rough gems and setting them in settings. It is very popular among foreigners, especially Siamese rubies and Thai gems.
- Wattanakul Jewelry A famous jewelry shop from the Gem and Jewelry Promotion Center, Chanthaburi Province, has both genuine Chanthaburi gems. And imported gems from abroad can be made to order in all styles and colors, whether earrings, pendants, rings, or necklaces. In addition to being beautiful, they also enhance your luck.
- Chansuaysilp, Chanthaburi A gem and jewelry shop with over 70 years of experience from grandfather to grandchildren. The shop has both new and antique gems, designed to order, guaranteed to be satisfactory and get beautiful gems for sure.
- Ta Nuek Seafood Processing Community, Trat Province Processed seafood products by the community include many types of shrimp paste, sweet shrimp paste, seasoned shrimp paste, three-flavor shrimp paste, spicy shrimp paste, and crispy fried fish.
- Dewa heel cream by Khunthep, cracked heel cream, hard heels, dark elbows, knees, made from mangosteen peel, turmeric, Gotu Kola, soap, mushroom, mixed with gold, suitable for people with skin problems, choose a cool and comfortable formula for the skin, mushroom, gold, and leaves to apply to the skin, moisturize the skin.
“I found that the Chanthaburi Provincial Commerce Office has created a catalog of outstanding products from Chanthaburi Province, which you can click to visit and purchase products at https://heyzine.com/flip-book/a31894f793.html. Here, it is commendable that the Chanthaburi Provincial Commerce Office has implemented this type of operation because it is in line with online trade, as both Thai and foreign shoppers can immediately click through to the website or other online media of the Soft Power by Chanthaburi products. And I would like to recommend other provinces to operate like Chanthaburi Province because it will help generate income and reputation for the province quickly and reliably. I think that if every province and every agency helps each other like this, Soft Power in 77 provinces throughout Thailand will definitely emerge,” said Chan Thanakan.
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