CJ OnStyle announced on the 18th that it will launch the home aesthetic brand ‘Tom Program’ on live TV for the first time in the industry. The launch broadcast will be aired at 10 pm on the 20th.
The ‘Tom Program’ was launched early this year by AtHome, which claims to be a home life solution company, after two years of in-house development. This product is designed so that you can do the peeling program you can get at a skin care shop, such as removing old dead skin cells and moisturizing, at home.
Since its debut through CJ OnStyle Mobile Live in July of this year, the ‘Tom Program’ has surpassed 2 billion won in cumulative sales on CJ OnStyle alone. CJ OnStyle Mobile Live Show on October 7th <소유의 겟잇뷰티 프렌즈>It was so popular that 870,000 people logged in and watched the introductory broadcast of the ‘Tom Program’.
Recently, the ‘Tom Program’, which is the skin care secret of famous celebrities, has gone viral, and Tom’s company mall has sold out of stock, which has also had an effect on shortages. The popularity of the ‘Tom Program’ also led to the introduction of Lotte Hotel Seoul Wellness room amenities.
CJ OnStyle announced that it is entering the home aesthetics market as interest in ‘slow aging’, which is healthy aging, is increasing, and demand for regular care at home is increasing.
A CJ OnStyle official said, “As the weather gets colder, the need for premium beauty items that can be easily managed at home without having to go to a dermatologist or aesthetic shop is increasing.” He added, “We are introducing the ‘Tom Program’ and premium beauty device products through CJ OnStyle live broadcasts. “I hope you can experience the home aesthetic life easily at home,” he said.
Source: www.nextdaily.co.kr
