CMI Media bid CMI Social Publishing – Presse > Average

The advertising agency of the magazine press group CMI France (ELLE, Télé 7 jours, Marianne, Vieux…) offers a new offer to advertisers “CMI Social Publishing” allowing them to to increase the impact of their campaigns on social networks by relying on the backing and power of the group’s media brands (8 million print readers and 19 million views per month according to ACPM one next global 2023 H1). Two systems are offered to meet the specific needs of partners: « Social Ads » in which the advertiser entrusts its advertising creation to CMI Media, which distributes it as Paid Post on social networks, relying on the guarantee of the media brand and « Social Native » which readapts the creation via the group’s studio. Thus, the advertiser entrusts its advertising creation to the CMI Media studio, which adapts it with the editorial expertise of the brands and distributes it on social networks. The CMI Social Publishing offer relies on the Social Pulse score, powered by Sherp.ai technology (proprietary solution developed by Loopsider), to optimize the performance of social campaigns on all platforms. “With CMI Social Publishing, we combine the endorsement of our media brands with the messages of our partners who seek to emerge in the saturated world of social networks. “The results in terms of effectiveness are already there. It is an effective and concrete social solution allowing advertisers to redeploy part of their media budget towards publisher safe and surety environments », Specifies Camille Burnier Zink, CEO of the management.