ATLANTA – CNN has implemented a paywall and is asking some of its users to pay $3.99 a month to access its content, the news website announced Tuesday.
The move comes at a time when several publications, such as the New York Times, have already launched and had success with subscription models that have helped grow subscribers.
With cable television viewership and revenue declining, news organizations, including CNN, are looking to cash in on digital media to offset the decline of television, which was previously a key source of revenue.
“Starting today, we’re asking users in the United States to pay a small fee for unlimited access to world-class articles on CNN.com,” said Alex MacCallum, CNN’s executive vice president of digital products and services.
The subscription push is also in tandem with CNN CEO Mark Thompson’s plans to shift the company from a television-focused organization to a multi-platform media company by strengthening its digital business.
CNN, owned by Warner Bros. Discovery, will ask for subscriptions only after users read a certain number of free articles per month, MacCallum added.
Subscribers will have access to CNN articles and other content including original documentaries and exclusive election features. They will also have access to a selection of daily news and will see fewer ads, the company said.
The paid subscription is in a preliminary form and will be expanded over time to meet the needs of users, CNN said.
Source: SEEbiz
Photo: logowik.com
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