Elvis-Plus Group LLC, one of the founders of the Honest Sign labeling system, has changed its name. On January 15, the company became known as Development Projects LLC, noted RB.RU.
Co-founder of the “Honest Sign” labeling system changed its name
Author: Ekaterina Strukova
The “Honest Sign” system, the purpose of which is to combat illegal goods on the Russian market, was implemented on the basis of public-private partnership. This was a joint project of Alisher Usmanov’s USM holding, the Rostec state corporation and Elvis-Plus Group, which at that time belonged to venture investor and IT entrepreneur Alexander Galitsky.
Until November 2024, Elvis-Plus Group owned a stake in the operator of Chestny Znak, Operator-CRPT LLC, through the Center for Development of Advanced Technologies LLC (CRPT), follows from the Unified State Register of Legal Entities. At this time, the ultimate beneficiaries of the labeling system are not disclosed. In November RBC reportedthat Alisher Usmanov’s USM holding also withdrew from the capital of the operator of the “Honest Sign” labeling system.
“At the moment, none of the shareholders of Operator-CRPT LLC has control or a 25% share,” a representative of CRPT told RBC in November 2024.
The Elvis-Plus Group company also changed owners. As of January 17, it belonged to Aaa Capital Management JSC (manages mutual funds) and Zvezda Finance LLC (issuing activities). The ultimate beneficiaries of these structures are not known. RBC indicated that “Aaa Capital Management” included to the Gazprombank group. Until 2021, according to Contour Focus, among the participants of Zvezda Finance LLC its CEO Alexander Kirpichev was mentioned (he manages Edelweiss JSC with revenue of 89.3 billion rubles for 2023). Currently, Zvezda Finance is owned by different LLCs that own each other. But this company’s share in Elvis-Plus Group is pledged to Gazprombank.
Both of these structures received shares of venture entrepreneur Alexander Galitsky, who until mid-2021 owned 100% of Elvis-Plus Group LLC. In April 2022, he transferred 49% to Zvezda Finance. In December 2022, Galitsky officially withdrew from the capital of Elvis-Plus Group, transferring the remaining share to Aaa Capital Management.
Galitsky is also the founder of the IT company Elvis Plus JSC. In December 2024, he completed the deal to sell it to the Rostelecom structure – Solar. In the Kontur.Focus system, which analyzes data from the Unified State Register of Legal Entities, Galitsky is no longer mentioned as the owner of assets in Russia.
Cover photo: Alex_video70 /
Source: rb.ru