The management consultancy UNITY has published the “Boosting Digital Service Innovation” edition of the OPPORTUNITY publication series. She presents practical approaches and strategies for developing successful digital services and gives tips for creating sustainable market advantages.
(Bild: Unity)
According to Unity, digital services are the key to success in an increasingly digital and globalized world. But this presents companies with major challenges: Digital technologies are developing at a rapid pace, while competitive pressure and customer expectations are continually increasing.
In this situation, many companies hope that new, data-driven business models can increase efficiency through automation and increase customer loyalty with personalized experiences. However, Unity emphasizes that success depends largely on how strategically and customer-oriented these services are implemented.
Dr. Dominik Fischer, Head of Strategy & Innovation, and Daniel Gaspers, Head of Digital Services, offer decision-makers in the OPPORTUNITY “Boosting Digital Service Innovation” a practice-oriented guide to identify, further develop and optimally link a company’s crucial capabilities.
The authors highlight a total of seven booster capabilities that help companies optimize innovation processes, shorten time to market and stand out from the competition in the long term through tailor-made solutions.
With the publication series OPPORTUNITY, the management consultancy UNITY regularly provides information on business-relevant trend topics. The “Boosting Digital Service Innovation” edition is free here be requested.
