A recent study conducted by YouGov in collaboration with ShopFully has revealed that Spanish consumers are clear about their preferences when choosing a supermarket. The economic factor is positioned as the main decision-making driver for 91% of those surveyed, who They prioritize promotions and low prices over other factorsThis study, which analyses consumer purchasing habits and preferences, highlights the importance of offers and discounts when choosing the ideal supermarket.
Spanish consumers visit a average of six different supermarkets to do their shopping, always looking for the best deals. The variety of brands and products is valued by 90% of respondents, whileand proximity to home is a key factor for 82%. These data reflect a clear trend: consumers are willing to travel and diversify their purchases in search of better prices and promotions.
Mercadona, Carrefour and Lidl They are positioned as the preferred supermarkets for Spaniards, each standing out in different aspects. Mercadona is the most frequentedwith 92% of respondents visiting it regularly, mainly due to its proximity to their homes. Carrefourfor its part, It is valued for its wide variety of brands and productsbeing visited by 90% of consumersLidl, appreciated by 87% of Spaniards, stands out for its competitive prices and promotions.
Most visited supermarkets in Spain
El Corte Inglés stands out in customer service and in its range of brands, while Aldi competes directly with Lidl in terms of prices. Alcampo stands out in terms of variety of products, tying in several categories with other supermarkets. Dia and Eroski are known for their proximity, and Consum completes the list with a good combination of proximity and variety of products.
The study also reveals that consumers They demand more promotions on fresh products, such as meat (39%), fruits and vegetables (37%) and fish and seafood (28%) the most sought-after products on offer. This preference for healthy foods reflects current consumer trends and suggests that consumers are willing to adjust their purchasing habits if they find attractive deals on these products.. Furthermore, oil, spices and sauces occupy the fourth position on the list of most popular products on sale, due to the recent rise in oil prices.
TOP10 desire for promotions
The study also addresses the preference for white label brands, with 90% of consumers opting for distributor brandsOf these, 61% consider that the quality of white label products is comparable to that of manufacturer brands, but at a more affordable price. For the remaining 29%, price is the decisive factor, especially among young people aged 25 to 34, where this percentage increases to 41%.
The methodology of the study is based on interviews conducted through the panel of YouGovusing the CAWI (Computer-Assisted Web Interviewing) methodology. A survey was carried out Total of 1,091 interviews with individuals over 18 years of age residing in Spain, between August 14 and 19, 2024The interviews are representative in terms of gender, age and region, providing a detailed and accurate insight into the purchasing habits and preferences of Spanish consumers.
Source: www.huffingtonpost.es
