Every detail is an opportunity to stand out. This is truer than ever in today’s over-hyped era. And if you sell physical products, you’ve probably already dealt with how to arrange to impress the customer right from the start. Let’s show you how you can achieve this easily: with the help of a cover enhanced with drip off varnish.
Experiential marketing through packaging design
Product packaging is, among other things, your opportunity to influence the customer’s first impression of your brand. If done in the right way, it can raise awareness it wills brand, strengthen customer loyalty a positively influence sales results. (Not only) for small businesses is unusual packaging design key to market differentiation and creating an unforgettable customer experience. It’s a chance to break through.
How to make your packaging stand out from the crowd
In short: Don’t focusI know you jen on what everyone is focused on.
Reach for ecologicalch materionlechsuch as recycled paper or biodegradable plastics. Those consumers are looking for more and more.
Also consider, for example, packaging that can interesting again forliveor the packaging they contain propagatestechnical elements as QR codes with links to competitions or discounts.
Graphic design it should be well thought out, with clearly coordinated colors and fonts in line with the brand identity. Colors are known to have a great psychological effect on the customer.
Also layoutformover ovala i font choice – the experienced packaging manufacturers they take into account. Stand out from the rest by engaging the customer’s sense of touch in addition to pleasing visuals and use drip off efekt / drip off lak. It attracts attention and creates a luxurious impression that underlines the value of the product.
But not everyone can master this advanced technique. Printingthe river POINT however, he has your back in this regard as well. The surface finishing of printed materials and packaging is their parquet.
What is the drip off effect and when to use it?
A finish that allows you to alternate between glossy, matte, rough and/or satin finished surfaces. Thanks special colorswhich are applied to the printed material last, creates an unexpected and eye-catching tactile effect.
You can use this effect in several applications:
- Prandmeowand packaging: Helps increase the perception of product value.
- Advertising materialonly: Flyers, brochures and catalogs get a luxurious look.
- Book covers: Adds aesthetic value and attracts the eye of the reader
The main advantages of the drip off technique
Visual appeal
The combination of glossy and matte effects creates visual contrasts that attract attention. It stands out in a sea of ordinary designs.
Involvement of touch
Surprise. Engage more senses. Impress. Psychology has known it works for decades.
Premium look
Products with packaging modified with the drip off technique have an effect more luxuriouswhich can increase the perception of product value.
How to properly implement drip off varnish in your packaging
The easiest way, thanks to which you will save a lot of time and trouble, is to contact a printer who has experience with it. Thank you at the POINT printer 30+ years of industry experience, non-stopandhim education a strategic-creative minds they will suggest the best packaging strategy. Then, according to her, they will customize everything for you with an emphasis on design and functionality. Custom packaging production with POINT CZ is not a discipline for which you will leave a fortune!
That you already know everything and don’t need to go through this process? Take advantage of the opportunity online printing.
Resources:
commercial communication / PR
Source: zpravy.tiscali.cz
