The world leader in ping-pong tables – Cornilleau – is based in Bonneuil-les-Eaux, in the Oise department. It manufactures 80,000 tables there each year.
Michel Zany, its CEO, details his strategy to remain a global reference.The American market, where we opened a subsidiary in 2019, is strategic for us, because we are growing more there than elsewhere. In 2023, we opened a subsidiary in the United Kingdom, an equally strategic territory. We have integrated a sales representative dedicated to the Germany, Austria, Switzerland area, where demand is strong.. »
Cornilleau, which employs 120 people, has a turnover of 35 million euros, 55% of which is exported to 80 countries. The SME has bought its main steel supplier, located in Oise. “CThis subsidiary allows us to integrate bending, welding, punching and tube work“, explains the manager. To diversify, the Picardy SME is banking on outdoor billiards and table football.
You are reading an article from L’Usine Nouvelle 3732-3733 – July-August 2024
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Source: www.usinenouvelle.com
