For the third year in a row, it returns free digital skills training program for businesses, COSMOTE GROW YOUR BUSINESS – Certification Program, this time in the form of videotaped online courses.
The program is addressed in all of them small and medium enterprises, their employees as well as freelancers and responds to their need for education and training in digital tools, which will lead them into the new digital age.
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After all, according to the recent research carried out by the E-Commerce Laboratory (ELTRUN) of the Athens University of Economics and Business, in collaboration with COSMOTE, there is still significant scope for growth in the digital transformation of small and medium-sized enterprises, with the lack of digital skills and the insufficient monitoring of teachers programs remain as important issues.
Training in modern digital solutions for every business
The COSMOTE GROW YOUR BUSINESS – Certification Programoffers businesses the ability to receive the necessary knowledgeso as to integrate into their operation modern digital solutionscontributing to their overall upgrade.
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In addition, with its new form, through video on demand, the educational activity offers professionals all the advantages of asynchronous digital education: flexibility, time saving and the possibility of reviewing the material at the time that serves each interested party.
Free certified training for businesses and professionals
The program was designed by Electronic Commerce Laboratory (ELTRUN) of the Athens University of Economics and Business in collaboration with COSMOTEand provides free, certified training on modern digital tools. Participants have the opportunity to obtain a training certificate from the Center for Training and Lifelong Learning (KEDIVIM) of the Athens University of Economics and Business.
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To date, over 2,800 professionals from various sectors and regions of Greece have participated in the two cycles of the COSMOTE GROW YOUR BUSINESS – Certification Program. After an online evaluation process, more than 16,000 individual course attendance certificates and 1,000 training certificates have been issued by KEDIVIM of the Athens University of Economics, for those who have successfully completed all courses. Businesses active in trade, catering and tourism showed greater interest, while participation from the construction industry and the health sector was also significant.
Continuous education and acquisition of digital skills is critical for businesses
“Continuous training and acquisition of skills in the use of digital tools and technologies is critical for businesses of all industries. With innovative technological solutions for businesses and digital training programs, COSMOTE, a member of the Telekom Group, aims to improve the level of digitization of businesses and the country and their transition to the digital age.” said Mr. Thanos FalangasDirector of B2B Marketing, CRM & Channel Management of OTE Group.
The professor of the Athens University of Economics & Founder of the Electronic Commerce and Electronic Business Laboratory (ELTRUN), Mr. George Doukidissaid about it: “Digital skills training is at the core of our Laboratory. In collaboration with COSMOTE, our goal is to train the small and medium enterprises in our country, which are the backbone of the economy, in order to have all the tools required for the digital age.”
10 thematic course units with short videos of a total duration of 72 teaching hours
The program consists of 10 thematic course units, which are made up of short videos and add up to a total of 72 hours of teaching by reputable university professors. The thematic modules concern digital skills of various sectors of business operations. In detail: Introduction to Digital Skills, eCommerce Development Plan & Logistics, ERP–Email & CRM, Digital Planning Marketing Plan, Usability & Content Marketing, Social Media, E-Commerce Legal Issues, Search Engines & GA4, IoT–Business Analytics & AI, and Sustainable Development & ESG.
The program started on November 11, 2024 and ends on February 28, 2025. Participants can enroll in the courses they are interested in, add courses even during the program, and receive a certificate of attendance after the relevant online assessment test. Those who attend all modules will receive a training certificate from KEVIDIM of the Athens University of Economics and Business. In addition, it is also possible to communicate with the professors electronically for any questions.
Those interested can do so now recording their hereas well as learn more about the courses of the Program here.
COSMOTE, a member of Telekom, remains the pre-eminent specialist partner on the side of small and medium-sized enterprises, offering training, guidance and innovative solutions for their equal participation in the demands of the digital society, thus contributing to their development and the vision of a connected Greece.
Source: www.zougla.gr
