Coway (CEO Jang-won Seo) announced on the 15th that it will launch two new ‘Beerex Smart Mattresses’, ‘S8+’ and ‘S6+’, and speed up its entry into the premium mattress market.
The ‘Beerex Smart Mattress’, which Coway introduced for the first time in Korea in 2022, is an innovative product that provides a customized sleeping environment by applying slipcell material that injects air instead of springs, and is evaluated as having pioneered a new category in the mattress market. .
This new product is characterized by enhancing user experience by highlighting the comfortable use and comfortable functional advantages of a smart mattress. By strengthening the performance of the key components, the sleep cell and smart control system, the mattress hardness range has been expanded, and various deep sleep functions such as sleep, healing, and care modes have been installed to maximize the convenience of the smart mattress.
The Virex Smart Mattress is a product that allows you to adjust the hardness of the mattress according to the user’s taste, body type, and sleeping posture through the slip cell in the mattress and the smart control system. By adjusting the air pressure of the slip cell, you can freely adjust from a soft soft type to a sturdy hard type.
The new product’s slip cell and smart hardness control have evolved to the next level. Equipped with a high-specification control system, control speed and the user’s perceived strength for each function have been increased, and the pressure range of the slip cell has been expanded by about 40% compared to existing products.
In particular, this new smart mattress has a sleep course function that changes the mattress hardness according to sleep time. Before going to sleep, the sleep cell gently moves in a wave motion at a soft hardness to induce sleep, and while you sleep, the hardness of the mattress is increased to firmer to support your lower back.
In addition, it is equipped with an automatic body pressure distribution function, so even if the user tosses and turns while sleeping and changes posture, it detects changes in the user’s movements and analyzes the differences in body pressure for each body part to automatically distribute body pressure to help you sleep comfortably.
The new product also has upgraded healing functions that help users sleep and relax comfortably. A speaker is installed inside the product to provide a relaxation sound source that helps the body relax, and six relaxation modes that can be selected depending on the user’s condition help the user fall asleep comfortably.
In addition, convenience has been improved by applying a wireless remote control equipped with a display, and through a dedicated app, you can easily check and control everything from sleep reports to real-time body pressure information, hardness control, and mode settings.
This new product was released in two models, S8+ and S6+, depending on the function. It is available in four sizes, including large king, king, queen, and super single, and two colors, navy and beige, to expand consumer choice.
To commemorate the launch of the new product, Coway is giving away a smart mattress cover as a free gift to customers who purchase the S8+. New products can be experienced directly at Coway stores nationwide, and detailed information and purchases can be found through Coway stores, Coway.com, and real-time coordination matching services.
A Coway official said, “The new product is a product that maximizes the functions and convenience of a smart mattress by incorporating Coway’s sleep technology and know-how based on detailed consumer research over the past two years.” He added, “Through the smart mattress, we are providing consumers with true sleep care.” “We will provide experience and lead the sleep tech market,” he said.
Source: www.nextdaily.co.kr
